Online e-commerce stores need a cost-effective way to keep in touch with their customers and grow their business in the digital age. This is where email marketing comes into play. Email marketing is a type of online marketing that utilizes email messages to advertise and promote a company’s products and services.
Email marketing is one of the most cost-effective ways to increase sales for e-commerce stores. It can be used for both business-to-consumer (B2C) and business-to-business (B2B) communications. In addition, 59% of consumers say that marketing emails have the power to influence their purchase decision.
Email marketing for e-commerce will enable your business to grow and scale over time when set up correctly. It is also one of the easiest ways to increase traffic, increase user engagement, measure results, and improve customer retention rates. Here are five email marketing tools that you can use for your email marketing campaigns.
5 Email Marketing Software for increasing eCommerce Sales
MailChimp is one of the most popular and easy-to-use email marketing platforms. It offers an intuitive interface that allows beginners to set up email marketing campaigns quickly.
Apart from this, Mailchimp also provides opt-in forms, beautiful email templates, and email automation.
Over 14 million small and medium-sized businesses use Mailchimp to power their email marketing campaigns. Mailchimp also integrates with many third-party e-commerce platforms such as Shopify, Magento, and BigCommerce.
Klaviyo is a marketing automation software that is primarily used for email and SMS marketing. It was founded in 2012 and has since grown to be one of the world’s most popular email marketing platforms.
Klaviyo is built explicitly for the e-commerce industry and provides additional features like multiple abandoned cart follow-up sequences to boost conversions.
Klaviyo has grown so popular over the years because it includes powerful and intelligent features such as subscriber segmentation, automated emails, triggered emails, and product recommendations.
Klaviyo integrates with several different platforms such as Shopify, Magento, BigCommerce, and many more to give you a complete overview of every customer’s journey.
- Active Campaign
Active Campaign is a marketing automation software that helps e-commerce store owners to communicate with their customers more effectively. It helps automate the email process to have better engagement rates, higher deliverability rates, and more customer conversions.
Active Campaign is easy to use and has an intuitive user interface, making it very accessible for beginners to use this software without any issues. It allows users to create targeted campaigns with segmentation options targeting your audience based on the information they share with you or other data like age, gender, location, etc.
Active Campaign offers various tools for managing customers, such as SMS messaging, email analytics, CRM software, etc. It integrates with MailChimp, Salesforce, eCommerce platforms such as Shopify and Magento.
Privy is an email marketing tool and is one of the highest-rated email marketing apps in the Shopify App Store. It is designed with simplicity in mind so that anyone can use it, even if they don’t have any experience with design or coding.
More than 400,000 merchants use privy to automate their email marketing campaigns, including newsletters, abandoned cart emails, purchase follow-up emails, and customer win-back emails.
Privy also provides marketers with many tools to design beautiful email templates, create pop-ups, collect info about their subscribers, and send newsletters.
Mailerlite is a modern and user-friendly email marketing tool that empowers online merchants to reach their customers.
Its drag-and-drop email editor makes it the perfect platform for people who want to create beautiful emails on the fly or those who prefer customizing every aspect of their campaigns.
With MailerLite, you can easily create an email newsletter, send it out to your customers, and automatically track who opens your emails and clicks on your links. MailerLite automatically turns subscribers into customers by sending them the right content at the right time.
MailerLite also provides a free landing page builder, embedded forms, and pop-ups to help grow your contact list.