Running email marketing to promote your business can be difficult. You will need to have a catching title and content that grabs the reader’s attention to open your email. But it can seem challenging if you are new to this kind of marketing.
However, you need to know about some strategies to take so that you improve your campaign. Running an email campaign is essential for you to reach out to customers and build your brand. If you don’t know how to get started, this article will guide you on tips and tricks you need to employ.
1. Ensure Your Emails Are Friendly
When you’re running your email drip campaign, some receivers might delete the email if they don’t appear correctly on their phones. But you can avoid this by creating content that is eye-catching and engaging to your receivers. For example, you can opt for a single-column design if they receive your message on their phones.
In addition, you need to include big images and use bold as you leave plenty of white space for easy scanning. Ensure that your subject lines are short and have a CTA button for clients to reach out if they need your assistance. It will help if you can test your email campaign on different devices like Chrome and Outlook.
It will help you identify any mistake in how your email will appear after sending so that you can make it correct if necessary. Some devices might allow you to check on how your email will look on other devices but be sure to use responsive design to create your email.
2. Include Media In Your Email
It is not easy for you to stand out with email marketing without having tactics to attract your reader’s attention. Using media is the best way to improve your marketing since there are a lot of competitors. Having a picture on your email content is worthy of using words only.
You need high-resolution images to include in your email, which grabs readers’ attention. As a result, increase your Click-Through-Rate and conversation. Using a photo is essential compared to attachments, which might lead to your email landing as spam. Always consider the size of the image you’re using and how it will affect your page loading speed.
You need to link your image to the external server to ensure your clients land on your page. So it’s good to link your image directly, and clients won’t face any challenge with your page loading speed. Also, that will enable you to change the image even after sending the email.
3. Update On How You Welcome New Subscribers
A welcome email should be the one that gets your reader’s attention more than any other email. This is because when new clients sign up, it means they are interested in your brands. At this point, they don’t have an idea about your business, and you need to have kept them.
Having this welcome sequence will help you introduce your brand and get to know more about your company. You have no limit on the number of emails you can send to your subscribers. The idea in such an email is to share what you offer and how the client benefits from email broadcasts or newsletters.
4. Track Your Data
For your email campaign to be successful, it doesn’t mean you have to rely on the platform and content. Instead, you need to follow up with your email to check the delivery and time clients open the email. This information will enhance your confidence that you will run your email campaign.
It will help to use Google Analytics on your website to track your campaign. Also, you get to know how they are driving your traffic to the landing page and if they take any action after visiting the page. Always use these marketing tools to understand where you need to focus for clients to respond to your emails.
Improving email marketing needs you to be familiar with the tips mentioned earlier, and you will create a successful campaign. Remember, this depends on your efforts, and the outcome will be fruitful for your business. So take advantage of the tricks today and make an impact on your email marketing.