4 Timeless Tips for Successful eCommerce

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4 Timeless Tips for Successful eCommerce

Keeping your eCommerce website updated with the latest changes and developments is important, whether it’s changing browsing habits, a brand new feature, or the latest payment methods. Otherwise, you risk not only missing out on new customers but also losing some of your existing ones.

A current website with killer content helps build trust with consumers, which eventually leads to purchases of your products or services. Consistently updating your content also helps your website rank higher in search results. Having a current website also means increased traffic; here are some timeless tips to ensure your eCommerce website is a success.

4 Timeless Tips for Successful eCommerce

1. Make a good impression

As your eCommerce website represents your business online, investing the time and money to ensure everything is always current is paramount. This is because it helps create the first impression of your company’s overall branding. HubSpot states that around 73% of customers often get frustrated with overly irrelevant website content. By consistently publishing high-quality and relevant content on your eCommerce website, you can provide consumers with engaging information which keeps them returning for more.

While making a good impression is important for any brand, it’s just as vital that it’s an accurate indication of your eCommerce business. This is because it establishes a brand to trust for visitors and returning customers.

And apart from the need for consistently fresh content, new online trends are always emerging in today’s digital era. So by regularly updating your website with all the latest styles, products, offers, and trends, it will always reflect your visitors’ present expectations and needs.

2. Keep your social media relevant

Social media use has grown rapidly over the last decade. According to data from early 2021, over 4.33 billion people have at least one social media account, roughly 55% of the world’s population.

While over 90% of all internet users access one social media platform at least once a month, the average user accesses six different platforms. In addition, the average time users spend on social media daily is approximately 2.5 hours. And more than 16 people are creating a new social media account every second.

No wonder social media is vital to any online marketing campaign strategy. It can be a powerful method of creating meaningful connections with your customers. But before posting content on any of your social media channels, ensure the content you’re creating is relevant to your target audience.

The main aim of social media marketing is to create engagement, increase brand loyalty, and generate leads because the increased traffic to eCommerce sites often results in significantly more sales.

3. The right tools

Along with an effective marketing strategy, plugging in the right set of software tools into your online store is imperative for increasing the revenue from your online store. ECommerce tools handle almost everything about running an online business, from initial website design and inventory tracking to accepting payments and monitoring sales figures or customer satisfaction. Here are some other examples of eCommerce tools:

      • Conversion.
      • Analytics.
      • Revenue.
      • Retention.
      • Re-targeting.

One of the most commonly used tools in eCommerce is Google Adwords or Google Analytics, which easily integrates into your platform and provides an insane amount of insightful and specific data.

As email marketing is just as important, you can use a tool like MailChimp to design newsletters and send emails to encourage readers to purchase from your online store. Then there’s cloud-based eCommerce tool Ecwid, seamlessly syncs your online store with your existing online presence without rebuilding a thing.

As you can see, utilizing the right software tools is easily one of the most important tips for a successful eCommerce website

4. Flexible options

Having flexible options for both payment and shipping is important for eCommerce, as no one ever makes money by almost making sales. So the best way to reduce the number of abandoned carts in your online shop checkout is by providing flexible options for everything.

Around 75% of customers expect to have same-day delivery, and the offer of free shipping is also a popular option. Remember to watch the costs while providing these types of benefits to your clients.

While you’ll accept all major credit cards, you should also consider accepting payments via BNPL like ZipPay and AfterPay, as well as virtual payment cards. Accepting a wide range of flexible payment methods is important, especially if your customer demographic is younger than Gen Z.

This is because around 2 out of 3 millennials don’t even own a credit card. Typically it’s just Baby Boomers using credit cards, but even then, it’s only around 60% of people older than 50. So flexibility at the checkout is always your best strategy because more options translate to more sales.

4 Timeless Tips for Successful eCommerce