Black Friday eCommerce sales reached $5.03 billion last year, 16.9% more than in 2016. The holiday season makes buyers spend a little extra, and eCommerce greatly benefits from this behavioral shift. As a result, there are record-breaking eCommerce sales yearly, not just on Black Friday, Halloween, Christmas, or New Year.
So why not implement strategies to drive more customers to your store this holiday season? This article is about Black Friday, but you can get the gist of it e the techniques on other holidays.
We will be discussing these four eCommerce techniques for Black Friday:
- Black Friday Offers & Discounts
- Effective Use of Social Media
- Content Marketing
- Email Marketing
Let’s discuss all 4 Black Friday marketing techniques and have profound knowledge about how to drive more customers to your website.
Black Friday Offers and Discounts
Nearly every big brand gives Black Friday offers and discounts. Offers and discounts are a great motivation for buyers and a great technique to gain recurring customers. So, it has become a to offer customers discounts, no matter which niche you’re dealing with. However, as an online platform, you should never forget that people still do a good amount of research before they hit the checkout button. So, stores with the best offers win!
You can use various offers like these to attract customers:
- Flat 50% off on categories.
- Buy one get one free on every electronics accessory.
- Flat 30% off on all branded products
This is how you can make numerous combinations, as mentioned above.
Amazon does a very cool thing about giving offers on holidays. They know what you have been searching for for quite a time. You may also have added that product to your wishlist. Amazon offers a personalized discount on the wishlist items to customers, which leads to a happy customers.
Effective Use of Social Media
Now that you can sell directly on various social media platforms like Instagram and Facebook, these channels can give you tremendous benefits in terms of sales. Facebook, Twitter, Instagram, and LinkedIn, collectively have over 4 billion users worldwide, so the potential is outrageous!
Facebook has allowed users to create their stores and sell products; the same goes for Instagram. They can tag their products and enable users to buy directly from Instagram. For instance, Born To Be Sassy has used Instagram to promote its collection this Black Friday. Check this out:
Like HYPE on HYPE did, Facebook is also a great platform to promote your products on Black Friday. The best benefit of Facebook is that it allows brands to create their online store within Facebook, making it easier for buyers to view & purchase the products.
Content is the King. A King who is becoming more and more powerful. We all know content’s importance, whether it’s a blog or a vlog. All you need is the right strategy and time to publish your content.
Here, Canon has sponsored a video on YouTube to a channel called UrAvgConsumer, where the host is promoting various Canon products and discounts on this year’s Black Friday. Check it out:
Not just the visual content, but so many brands create blogs like “Top 10 Things You Should Buy on Black Friday 2018” and promote their products. Content has a wider reach than we think, so no matter which holiday is coming, you must be prepared for useful content that can solve search queries and benefit you from selling your products.
Here’s a brilliant example of an Indian eCommerce store, Myntra, combining two multicultural festivals in one post:
According to Custora’s studies, email marketing generated almost 25% of the total sales in 2015. Some people do argue that email marketing is not an effective method now, but if you do it right, it still works! Make sure to send emails to your customers at the right time and develop an interesting concept and subject line. Usually, online stores start to send out Black Friday emails a week or two before the big day.
Here’s a very cool example from Chubbies Shorts. It’s different, attractive, and makes you want to click on the button. Check it out:
As we covered, the online sales hit increased by 16.9% compared to 2016, and this year it will try to jump higher. Email marketing has been an integral part of a holiday promotion, whether it is Black Friday, Christmas, or New Year, so be prepared to come up with a classy email for 2022.
And oh. Make sure to create an innovative subject line because that’s the first thing that makes a buyer click on the email. Just like Quirky used:
“Don’t wait till tomorrow! Take up to 50% off on our most popular inventions now.”
Black Friday will be huge for eCommerce, just like every year. This holiday season can give your store some unusual traffic and sales. But more importantly, it can give you a bunch of dedicated customers.
Don’t forget to share your views with us in the comment section below.
Kashyap Trivedi is working with Digital Marketing Team at PSDCenter – A trusted agency for BigCommerce development and other eCommerce services. Kashyap is constantly learning new things in Digital Marketing and other areas under that umbrella. When he is not working, you’ll find him reading a book on Psychology or Spirituality.