4 Quick and Easy Ways to Get an Influx of New Customers to Your Online Store
While an online store has clear advantages over a brick-and-mortar one, many challenges can still weigh down on you. For one, the competition is increasingly fierce since businesses have had to move online, and more customers have started using e-commerce as their go-to shopping experience.
However, there are other issues you need to consider, such as supply chain disruptions, late orders, ad costs, and more. But it’s not all doom and gloom, especially if you know how to bring viewers to your site and convince them to become long-term customers.
To get you started, here are a few easy-to-apply methods that almost always yield results:
Be Creative With Your Marketing Campaigns
Don’t rely solely on ads to bring in customers! While it may be efficient, the number of people who click on an ad has decreased lately. The new generation of online shoppers doesn’t like ads; whenever possible, they’ll use an ad blocker. When not possible, they’ll most likely gloss over it.
Today’s users get information from their favorite influencers, online reviews, and family or friends. This is why influencer marketing is rising, with more brands focusing on smaller communities (like nano and micro-influencers).
User-generated content is one of the most exciting creative ideas you can implement to promote your e-commerce store because you know it has good results. As long as you know how to choose the target audience and find the right influencer, that is.
Create Eye-Catching Advertising Banners
Even though ads are less popular, there are still people who react positively when they see an ad they like. So, the trick is to create visually-appealing ads with a built-in strong call to action. However, these can be expensive to design if you hire a specialist.
Luckily, there’s also the option of designing your banner ads by using pre-defined templates. After all, you know your target audience better than anyone, so who better create ads that entice people to click on them?
Make Social Media Your Friend
Nowadays, social media is where everything happens. So, if you’re hoping to see your e-commerce business grow, that’s the best place to be!
Remember that you still need a solid social media presence, even if your brand already collaborates with influencers. People visiting your store will want to see that the company is open to discussion and that existing customers are treated well. Therefore, their first stop may be your social media pages.
Overall, a well-designed social media e-commerce strategy is powerful in any brand’s marketing toolkit. But make sure you are choosing the appropriate channels for your target audience – not everybody is on TikTok.
Brands are often laser-focused on attracting as many customers as possible and tend to forget that these customers are people. And people want to know that their favorite brands have a human side.
The best way to do this is by telling stories. Stories become extremely powerful marketing devices that inspire trends and spark movements when told right. That’s because a story is something users can share and discuss. An ad, on the other hand, is often bland and can come off as too aggressive.
Plus, you allow the reader to join the discussion when you tell a story. Therefore, your campaigns become a discussion rather than an outreach. When this happens, people will feel drawn to your mission and branding, which, in turn, may result in more sales.
Creativity, visual appeal, social media presence, and storytelling are some of the most powerful (and affordable) tools you can use in promoting your eCommerce store to the world. If you know how to use them, your brand will soon become irresistible.