User experience has always been an integral part of marketing, especially when designing a user-friendly website and providing the best experience. But something that not everyone talks about is UX copywriting which helps website owners in many different ways. How do you become a UX copywriter? Well, here are the four essential habits to get you started.
What Is UX Copywriting?
UX or user experience is closely related to UI or user interface. Both of them are mostly used for websites but can also be used for mobile apps and elsewhere. To put it simply, UX determines how customers interact with your product, service, or website, as well as when they do it and where.
UX writing and UX copywriting, and UX design are all used to enhance user experience. While UX design deals predominantly with visual elements, UX writing and copywriting are concerned with text though they serve different purposes. UX writing mostly enhances the user experience, while UX copywriting sells products or services to customers simultaneously.
#1 Have A Personal Research Routine
First and foremost, every UX copywriter needs to have their own personal research routine. This will allow you to streamline your working process by getting through the preparation and planning stage much faster and with fewer issues. In other words, you will be able to find all the necessary information for your copy beforehand and then write all the text you need with more ease.
Of course, there is always the option of having someone else do your research, but it’s usually much better to do it yourself. If you work in a team with other writers and marketers, you might have a member of your team responsible for research while you work only on the copy itself while using the information your colleague found. You can also use the help of specialists from essay editing service review sites that are particularly proficient in researching and will do the job excellently.
To set up your research routine, think about what you usually start from when doing your research. Do you make a list of topics you want to research and then get to the job itself? Do you write down everything you know first and then find sources to add some statistics about the topic? Whatever it is you do, you need to have it all written out in a routine that you can follow every time you work on your UX copywriting.
#2 Use Appropriate Content Guidelines
The next habit you need to develop to become a good UX copywriter is to start using appropriate content guidelines. Content guidelines are necessary for the copy you create to be uniform and consistent in every way possible. You will probably also have to work with UX writers and UX designers who will also be following certain content guidelines, so you need to make sure that all the content you all work on (from text to images to links) follows the appropriate content guidelines and fits together well.
For example, within your copy, you might have to use several links to direct website visitors (and, in turn, potential customers) to the right pages on or off the website. Some of these links might be included with anchor text, while others might need to be shortened. In this case, you will need a custom URL shortener like Capsulink that will allow you to have consistently shortened links that your audience will be comfortable with. With other content and copy your work on, just as with these links, you will need to have consistent formatting and structure.
#3 Shorten and Simplify Your Copy
Another fascinating and helpful habit you should develop is shortening and simplifying your copy. All the copy you create needs to be clear, concise, and consistent, to put it simply. Making it have these three characteristics will allow you to create a consistently high-quality copy, which will definitely make you a better UX copywriter and give you opportunities to work for the best websites in your field and beyond. Here are some things you can do to improve your copy:
- Clearness: Use words and phrases that won’t confuse your audience. Don’t use rarely used words and phrases or words and phrases that have multiple meanings. Avoid using too much jargon.
- Conciseness: Shorten and simplify your copy as much as possible. Please don’t do it immediately as you write, but rather edit your copy several times to get the version of your copy that is the best, in your opinion.
- Consistency: Always stick to the content guidelines you have set up. Ensure that you don’t contradict yourself within your copy and between the different pieces of the copy you create.
#4 Proofread and Edit What You Wrote
Finally, once you finish writing even the last version of your copy, you still need to proofread and edit what you wrote to make sure that everything is in place and you haven’t made any big mistakes. Here are the aspects of your copy that you need to check:
- Punctuation: Make sure that no punctuation marks are in their wrong places and there are no places where the necessary punctuation marks are missing.
- Grammar: Use the same tense consistently throughout your copy. Run the copy through a grammar checker to see that everything is truly correct.
- Spelling: Ensure that all the words are spelled right, particularly according to the English you are using (e.g., US English, British English, Australian English, Canadian English, etc.)
- Tone and Voice: Check that you are using a polite voice and that your tone corresponds to the brand’s personality (e.g., friendly and fun, professional and serious, etc.)
All in all, developing these four essential habits will help you get started as a UX copywriter and help you be successful in the long run, consistently writing great copy for the user experience.
Ana Mayer is a freelance writer who is a qualified specialist in the field of digital marketing. She writes for different news portals and thematic blogs that help her stay at the heart of the programming and technology news. Such work allows her to write articles on the most relevant topics of today.