WooCommerce has gained momentum over the past few years. According to some recent statistics, it powers 28.19% of all online stores. Moreover, 3,317,205 live websites use the popular eCommerce plugin.
These fascinating statistics indicate how competitive the online retail ecosystem is for WooCommerce sellers.
This article offers a few actionable tactics for boosting WooCommerce sales.
1. Implement Upsells and Cross-Sells
It is a lot simpler to increase revenue from your current customers than to attract new ones. One of the most effective ways to do that is to upsell products.
Upselling is a technique of convincing a customer to purchase more expensive and better-quality products. The goal is to improve shopping experiences through relevant product recommendations.
WooCommerce extensions allow you to do that strategically:
- Smart coupons: WooCommerce has a coupon option that helps you manually create discount coupons. With the Smart Coupons extension, you can create coupons in bulk and send them to thousands of customers, along with unique codes. That helps you drive more website traffic and boost sales.
- Checkout add-ons are perfect if you want to offer paid or free services during the checkout process, such as shipping insurance or gift-wrapping.
- Cart add-ons help you cross-sell and upsell by suggesting relevant items. For example, you could have the “You May Also Like” section on your site.
- Chained products allow you to link additional products to the main product and show them together on one page.
- Product bundles let you create product packages and kits. When selling product bundles at a lower price, you will maximize sales.
- A recommendation engine helps you replicate Amazon’s recommendation engine on WooCommerce. It comes with three modes – products other customers viewed, products often bought by the same users, and products frequently purchased together.
- Leverage Messenger chatbot integration with WooCommerce to make practical product recommendations or abandoned cart reminders. In case of cart reminders, users need to opt in to be contacted on your website, and their cart abandonment will trigger a Messenger chatbot notification.
2. Simplify the Checkout Process
According to the abovementioned study by Baymard, 70% of shopping carts are abandoned. To guide customers down the sales funnel and inspire them to finalize the purchase, deliver frictionless user experiences. That is where optimizing your checkout page can help.
Here are a few simple steps to apply:
- Hide unnecessary form fields.
By reducing the number of fields, you will avoid overwhelming a customer. Instead, opt for 6 to 8 form fields to keep customers focused.
- Use in-line error validation.
Default WooCommerce checkout pages show all error messages at the top of the checkout page. By replacing this feature with in-line error validation, you will enhance customer experiences and convert them faster.
- Remove any page distractions.
Stuff-like clickable buttons can distract customers. They may decide to leave the checkout page to visit your social networks, blog, or products.
- Provide multiple payment alternatives.
According to Baymard, many customers abandon shopping carts because they do not have enough payment options.
- Insert trust badges.
Trust badges, such as safe checkout badges, money-back guarantee badges, third-party endorsements, etc.
- Install SSL to reassure customers that their credit card data is safe.
In 2018, Chrome started labeling sites with HTTP as “not secure.” Seeing that, many customers will abandon their shopping carts and leave your site. On the other hand, websites with HTTPS are marked as “secure” and have a “green padlock” that builds customer trust. Knowing that their data is safe with you, they will make shopping decisions faster.
- Highlight customer reviews and testimonials.
One of the most effective ways to convince customers to finalize the purchase is to show social proof. According to BrightLocal, customers trust online reviews as much as personal recommendations. So, to boost conversions, show customer reviews and testimonials. Seeing that people similar to them buy from you, your prospects make a shopping decision faster.
3. Secure your WooCommerce Store
While WooCommerce is built on a secure framework, you should take additional steps to strengthen store security. Here are a few strategic steps to take:
- First, choose a reliable web hosting provider.
- Second, secure your store with an SSL certificate.
- Third, keep your WordPress plugins and themes updated.
- Fourth, make sure all payment gateways are secure.
- Use strong usernames and passwords.
- Finally, back up website data regularly.
Since website security significantly impacts user experiences and conversions, ensure your customers know that your WooCommerce store is safe. According to the Baymard Institute, 17% of sales are abandoned due to security concerns.
4. Optimize Product Pages
When purchasing online, customers cannot feel or see your products. Instead, they rely on information they can find on your product pages. Therefore, customers will probably leave without converting when they land on vague product pages that lack thorough explanations and product photos.
Now, there are many ways to give your WooCommerce product pages a boost:
- Use high-quality product photos. Provide product photos from multiple angles and make them as realistic as possible. 360-degree videos are also a great option to build trust with customers.
- Provide information about pricing and shipping costs. By being transparent with customers, you help them avoid unpleasant surprises. As a result, you will gain their trust and maximize conversions.
- Insert a Q&A section for customers to find answers to their questions fast. Studies show that 40% of customers prefer self-service via traditional customer support options.
- Update inventory data across all channels. Customers do not want to order a product only to find out that it is out of stock. Automate the process by using MRP software. By integrating with your WooCommerce store, the tool updates inventory information in real-time and keeps it consistent across all online and offline places you use to sell products.
In the hypercompetitive eCommerce industry, you need to provide seamless user experiences to boost sales.
Remember that every website is different. So first, analyze your current WooCommerce website to identify its most critical pain points. Then, based on them, adapt the tactics mentioned above to appeal to your target audiences and convert them into paying customers.