Optimizing your blog to appeal to the search engine algorithms is by no means a novelty. Today, it’s pretty much impossible to get anywhere without employing tricks to shift the odds in your favor slightly. That’s precisely what SEO content does. By designing your web-page in a specific way, you can ensure that it will pop up more frequently on people’s screens.
- Keyword matches;
- Brand name mentions;
- Page speed;
- Domain name.
All these factors can weigh in on your page’s likelihood of appearing in people’s search.
This is a handy and perfectly legal way to make sure your content sees the world. But SEO is designed to appeal to the soulless machine. People reading this sort of content raw will feel the awkwardness in the best case, and will leave the page to never return in the worst. SEO is meant to capture the reader’s’ attention. Keeping it is a whole other ordeal.
Hiding the Stitches
If every single word in a blog were about SEO, it would look like a confusing wall of tags and keywords. The value this sort of ‘content’ presents is zero. So to hide this technical mess, you have to balance it out with the substance. Something your reader would find worth their time. A clever combination of the two will ensure your blog is both easy to find and enjoyable to read.
Finding the perfect ratio is a matter of time. But time is a luxury that few can afford nowadays. Those who start blogging often have to juggle it with a full-time job or study. And sparing enough time for both can be a real challenge. If you feel like you need to work on your blog but are just swamped with written college assignments – online services like an essay will help you out.
It’s best first to write the contents of your blog, and then tweak and adjust it to accommodate the optimization tricks. Not the other way around. The best way to go about it is to make all the technical things part of the actual blog content. Try blending the keywords in with the typical sentences. It can be hard to make it sound natural, but if you manage to pull it off – the results will be worth it.
Questions and Answers
Think for a moment about how a search engine works. A person types in their query – the system tries to give them an answer. The thing is, the machine is not sophisticated enough yet to get the question itself, so all it does is it uses the words you type in and looks for best matches. And while it may seem like a handicap, it’s very easy to workaround.
Let’s say your blog answers the question, ‘why is grass green.’ You may have the best explanation in the world. But it is less likely to be found by a person that’s looking to solve this problem than a worse guide that has the exact words’ why is the grass green’ in it. So how do you weave questions into your content without it sounding awkward?
An easy and graceful solution is creating a FAQ section. By forming frequently asked questions according to the SEO standards, you can spare yourself a headache. It looks way better and is easier to implement than trying to fit a bulky phrase in the middle of a sentence. Squaring at least some of your optimization away like this can make a world of difference.
Deliver On Your Promises
People rarely go surfing the web at their leisure. Even if your tactics have somehow landed them on your page – they are unlikely to spend their time digging up and information they were looking for in the first place. This dry and practical approach is more noticeable with the new generations that are growing up in the environment of constant info-noise.
The user that came to you looking for an answer to a specific question will skim through your content, looking for it. And if they don’t find it in about ten seconds, they just go back to the search results and try their luck elsewhere. And that’s being generous. Employing the help of SEO to get users on your page is a promise. Give them what they are looking for. The sooner, the better.
Optimizing your blog is an important task that can seriously increase the exposure of your work. But when doing it, you have to remember that clicks aren’t everything. The end goal should be making the user experience as pleasant as it can be. Do what is necessary, but don’t push it. People can tolerate only so many shenanigans.
Misty Blais is a professional journalist with more than ten years of experience. She’s worked as a writer and a producer for magazines and radio stations. Misty is currently writing for various media as a contributing journalist