eCommerce is often overlooked when it comes to dental practices. However, it’s the future for the dental industry when it comes to finding new patients, so it’s time to invest in it. There is no better time than the present to put your all into this. Even if you don’t have much room for new patients, it takes time to build your authority online, so get started now, and you are future-proofing your business.
3 Digital Marketing Tips For Your Dental Practice
Optimize Your Google My Business Profile
You should first focus on optimizing your Google My Business profile, or if you don’t have one, set it up and optimize it!
This doesn’t take much time at al. Still, it’s important, as it helps to ensure that when people are searching for things relevant to your business that are local to your area, your profile should appear in the MAP pack (the term used to describe the map that appears, along with the results underneath, when someone completes a local search on a search engine), or if someone searches directly for your business, all of your company information should appear. This won’t just happen by chance, though, as so many people compete for the space, so you need to optimize it well.
To do this, ensure you fill out every section of the Google My Business account with absolute accuracy, from your contact details to your services. Then, select your business categories carefully to ensure they’re as relevant as possible. Once the setup is complete, request that your patients leave reviews on there (you could offer them some incentive in return), then post regular updates, which may be about the practice, different treatments, or responding to questions. All of these things combined help your business to come across as trustworthy.
Pull Reviews Onto Your Website
While we’re on the topic of trustworthiness, you should ensure that you pull reviews onto your website. You can download plugins onto your CMS (content management system, such as WordPress or Shopify) that automatically import reviews into your website. This can be done from various major review providers so that you can select your preferential system.
This is important from a user experience point of view, as if someone is finding your practice for the first time, along with a professional-looking website, they will want to see plenty of genuine reviews. So, this can significantly increase the trust someone has in your practice and push them to enquire.
Invest in SEO
Last but not least, you should be investing in SEO. In terms of your return on investment, SEO is known to provide the best possible, as you will target your investment at people searching for exactly what you are offering. For example, suppose you are a cosmetic dental clinic. In that case, you could target terms like “cosmetic dentist Leeds,” “Invisalign Leeds,” or “dental implants Leeds” in your SEO strategy, and when done well, you should appear at the top of the results when someone searches for those things. The good thing about SEO is that you aren’t paying for any advertising space; you pay for the expertise of an SEO agency, and then appearing high in the organic rankings is free.
If you’re looking for something to invest in, start with SEO for your dental practice. This is the most likely to provide a great return on investment over time and provides the stability that other marketing channels don’t!