Mobile health or mHealth refers to health-related services, platforms, and businesses accessed mainly through smartphones. It can include telehealth (telemedicine appointments), but it’s much more than that. Hence, businesses are looking for top Healthcare App Development Features to establish themselves as a brand.
Patients are pushing more consumerization in the healthcare industry than ever before, obtaining more control over their treatment. As a result, they’re putting mHealth at the core of the care continuum. However, traditional healthcare organizations (HCOs) are stuck when it comes to using data, optimizing processes, etc.
Creating efficient healthcare app ideas & strategies can be difficult and often perplexing. Now, if you build Android apps, it can be challenging. Navigating them can feel perilous, with what appears to be unlimited marketing and advertising channel possibilities. Making a mistake and wasting valuable time, money, and resources is the last thing you want. However, a reputed mobile app development company will focus on these mistakes closely. So, we’ve compiled a list of three healthcare marketing ideas for 2021-22.
Top 3 Healthcare App Ideas 2021-22
Here are the top 3 ideas for healthcare app ideas for marketing in 2021-22.
Social Media Marketing is Worth Investing
Social media marketing is an essential component of successful healthcare marketing strategies. It allows you to connect & distribute content with your ideal patient base.
Social media marketing is a huge part of attracting traffic to their websites and improving their search engine results. Healthcare marketing techniques will benefit from social media, which may be used as a vital lead generation tool.
platforms to track your efforts and make changes to your dental practice’s social media
Use the analytics tools provided by social media plan marketing initiatives.
Are you aware that Instagram statistics show you when your followers are most likely to interact with your posts? That’s a huge benefit for determining the best time to post to get the most exposure.
Not every social media site is the same, and not every social media platform is right for your medical business. Each social media healthcare marketing platform is unique and tailored to a specific target group.
Take the time to examine which social media profiles are the greatest fit for you. For example, Instagram is a terrific fit for marketing a cosmetic surgery clinic, aesthetics, dermatology & many more.
Social media marketing for healthcare marketing requires the following qualities:
- Properly optimized
- Ensure brand continuity
- Organized and consistent
- Unique Content & Images
- Weekly Postings
Take Advantage of Co-Marketing Opportunities with your Partners
Many enterprises from various connected sectors collaborate to give care in a mHealth ecosystem. Therefore, the customer experience is a shared responsibility.
One portion is handled by the provider (physician), while the other is handled by the payer (insurance company). In addition, you can choose between a preferred internet network and a limited number of data partners. There’s also a cloud provider and a slew of technology partners.
All of these collaborations are excellent co-marketing opportunities with a broad reach. For example, since doctors are the most trusted health players, the platform with doctors could be the most effective way to market your mHealth platform.
By partnering with doctors and demonstrating the value you provide, your mHealth platform becomes more prescribable. Doctors are increasingly prescribing mHealth solutions, with the rate of app-recommending doctors jumping from 20% to 45% in four years. You may tap it by establishing an effective doctor outreach campaign.
- Website Optimization for Patient Experience
Potential patients are surfing the internet for local physicians and healthcare services in greater numbers than ever before. As a result, patients are taking control of their health. As a result, they are placing a greater emphasis on getting to know a potential practice before making an appointment.
Improving your patients’ online experience will increase patient leads and retention dramatically. Your website should have personalized features, a quick page load time, be mobile-friendly and be interactive.
As most medical searches are conducted on smartphones, having a completely responsive medical website design is essential.
When you develop a healthcare app on a smartphone, you must have the menu, a clear call to action, etc. Make sure that your app visuals and structure are adaptable, enhancing your mobile app marketing strategy.
The practice website and app should be developed for all platforms to collect the largest amount of visits. The most common cause of a high bounce rate on a medical website is slow page speed.
- The Faster, The Better
Your online users will become irritated if your website’s page speed is too slow, and they will leave. Potential patients will have a terrible experience with websites that are difficult to navigate and have slow page speeds.
Users are more likely to quit your website and go to a competitor’s if they have a bad experience. Therefore, it’s vital to assess and devise a strategy for improving website page performance to increase lead conversion.
- Service & Treatment Visibility
Set up the treatments and services on the front page. If your medical practice offers a large range of services, patients should be able to swiftly identify all of your services and treatments on your website.
Consider your ideal demographic, essential differentiators, and high-revenue procedures when determining which therapies to promote. Then, establish a call to action for high-revenue services and make it simple for patients to get an appointment.
In your healthcare marketing plan, lead forms are a technique for generating leads.
When creating lead forms for your website, make sure they’re simple and easy to use. Patients do not want to waste time filling out lengthy and pointless forms to arrange an appointment.
Your practice’s website should be created with medical SEO and keywords in mind. SEO is necessary through accurate meta descriptions, image optimization, page structures, H tags, & more. In addition, your marketing to healthcare professionals must perform competitive keyword research to rank high in local searches.
According to analysts, the mHealth market would be worth USD 190 billion by 2025-26.
The key stakeholders should priorities it now and invest in making it a more mainstream component of their care company.
You’ll need to build a synergy between your marketers and technologists in addition to modernizing
your marketing for the mHealth media. This relationship is critical to delivering successful mHealth marketing. We hope you find these healthcare app ideas for helpful marketing.
Erma Winter is a professional Android App Developer at MobileCoderz, an established Web & Android App Development Company. She has around ten years of expertise & experience in app development. Aside from working professionally with various enterprises, she loves to read and give valuable speeches on the latest tech trends.