Healthcare backlinks offer one of the quickest and easiest pathways from other online destinations to your practice. To find potential new clients wherever they may be in the digital universe, it’s best to create as many avenues as possible to learn who you are and be directed to your website and content.
Any time another business or influencer mentions your practice with a link to your content on its social media or website, a backlink is created. You can, therefore, leverage your relationships with vendors and other practitioners to increase the flow of leads to your clinic. Here are ten tips to make that happen:
- Share what You Know
With so much misinformation available online, you are already at a great advantage when engaging with readers. In addition, you have knowledge and years of professional experience to draw from when you offer insight and advice.
When you share guest posts on other websites, readers will see you as a reliable source of answers to critical questions about their health. They will naturally view your practice as the best option when they’re ready to seek care.
- Have Fun Meeting New People
The impressions and connections you make online are more important than ever in modern times. However, much of your work is still founded upon making a meaningful, in-person connection with clients.
Give prospective clients a preview of what you have to offer by hosting and attending events in your areas like county fairs, health expos, marathons, and charity auctions. These events offer you a chance to interact with people light-heartedly while answering questions and sharing contact information. In addition, the event websites and ads also offer an opportunity for you to get valuable mentions and backlinks.
- Answer FAQs
As a medical practitioner, your clients, prospects, family members, and even strangers likely approach you daily with common questions about ailments, injuries, or discomforts. So why not compile the most frequently asked questions into content that you can easily share online?
You can publish FAQs for specific topics and share them on your website, blog, and social media. To optimize this content and make it easier for more people to find in searches, use the exact phrasing that you know people are most likely to use.
- Get Interviewed
Interviews are a great way to partner with influencers and introduce yourself to a wider audience. News outlets, radio stations, bloggers, and event organizers in your area already have a substantial audience to showcase your expertise.
These organizations and individuals always look for professionals like you to include in their content lineups. Just ask, and you could have a calendar full of these opportunities for exposure and backlinks from their content to yours.
- Ask Influencers for Shoutouts
If you don’t have time or the chance to sit down and have an entire conversation with an influencer, they still may be more than willing to give you a shoutout on the air or in their web content.
A shoutout can provide that golden word-of-mouth advertising that listeners trust and boost your website traffic. In addition, you’ll have a chance to quickly gain the trust of prospects who count on the advice of those you partner with.
- Write a Guide
Writing a guidebook allows you to delve deep into a topic, providing detailed medical advice for any range of issues. This is an extension of your interviews, in-person events, and even your shorter online posts.
You can give these books away for free as eBooks or provide physical copies as a courtesy to people who visit your office or your table at expos. They can also provide you with additional income if they are particularly useful and you decide to charge a fee for them.
- Offer Useful Giveaways
You can’t go wrong when you provide useful giveaways to clients and prospects. Giving away guidebooks, five-minute massages, or supplement samples at an event will create a memorable impression for those who benefit from them. Within moments, your prospects will experience a taste of your long-term care benefits.
- Enhance Your Profiles
Besides engaging directly in impactful ways with potential clients, you need to ensure that your online profiles effectively capture their attention and give them accurate information about your practice. These can include:
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- Google My Business
- Yelp
- Yellow Pages
Check all your contact information for accuracy on each profile and ensure it is the same across all platforms. Then, when a Google search is conducted for the kinds of services you offer, search engine algorithms will be able to pinpoint your practice and suggest it easily.
- Be Visible in Healthcare Directories
Healthcare directories can be a simple source of free healthcare backlinks. As a professional, you may already have profiles on a few, and it’s a great idea to branch out and list as many as possible.
These directories provide a category for you to include your website on its profile, creating another pathway from curious web seekers to your healthcare practice website.
- Chat with Prospects in Online Forums
You’re likely familiar with platforms like Quora and Reddit and the debates and heated discussions that can ensue over a plethora of topics. However, whenever these conversations are centered on your area of expertise, you have an opportunity to stand head-and-shoulders above the rest.
Jump into the fray and offer your input to direct readers to the right solutions. You could save someone a significant amount of pain and suffering and gain some new client inquiries.
Attract New Clients with an Effective Healthcare Marketing Strategy
Taking care of your clients is what you do best. But, even if you can create and maintain your healthcare marketing strategy, this is something that you don’t have to do alone. Seek the help of digital development experts like those at Clever Solution to implement your plan so you can devote all your time to helping all your new clients.
References:
Rosenthal, Meredith B., “Medical Marketing, Trust, and the Patient-Physician Relationship”, in Journal of the American Medical Association, 2019, 321(1):40-41.
Crowell, Karen, et al., “On the Air and Online! Librarians and Doctors Using a Blog and Radio Show to Communicate with Listeners About Health”, 2012. https://doi.org/10.17615/wgj8-qn02
