10 eCommerce Tips for Small Business

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Do you want to transform your website into a selling machine through eCommerce and digital marketing?

Then, try these tested eCommerce tips.

  1. Influencer Partnership

Social media influencers are content creators who build a community around a common interest. You can partner with an influencer to recommend your products to their large audience.

Influencer marketing for eCommerce isn’t something new. According to a survey by Influencer Marketing Hub, 50.7% of brands working with influencers run eCommerce stores.

It’s not easy to find a content creator who aligns with your brand value, but once you find them, it’s a game-changer. They let you reach many potential customers; for this, you got to have the best digital marketing company in Dubai by your side.

For example, the Indian fashion eCommerce giant Myntra uses influencer marketing to reach thousands and thousands of their target audience through their app. According to Harish Narayanan, Chief Marketing Officer at Myntra, they have 1000+ influencers creating marketing content on and off the app.

  1. Invest In Security

Ensure that your eCommerce website is secure with the latest security certificates. Allow your buyers to feel safer when entering their sensitive financial information. Display a security badge to enforce the feeling of trust, security, and safety.

At the same time, provide as many payment options as possible. Go beyond the usual credit card payment. Try adding more payment features like cryptocurrency, cash on delivery, and PayPal.

  1. Run Email Campaigns

Every eCommerce business needs an email marketing campaign to stimulate sales. According to Oberlo, sending three abandoned cart emails will result in 69% more orders than a single email could. Buyers who placed an order are more likely to complete it when you remind them.

The power of email marketing goes beyond abandoned cart emails. You can also use it to welcome new customers and foster long-term relationships with them.

  1. Install a Chatbot

Consumers see the following advantages of chatbots: 24h service (64%), immediate answers (55%), and answers to simple questions (55%). However, chatbots are more than answering machines for your website. They can communicate with visitors, help them, and recommend products. You can “preload” your chatbot with specific answers or let it learn from interacting with customers. Either way, you get a powerful sales tool for your eCommerce small business.

  1. Social Media Promotions

Social media can be the perfect place to promote your discounts and coupons during sales seasons. Prepare for the holidays by creating a social media calendar. Your plan should contain the type of content and when you’ll share it. Prepare it before the sales season begins, and include a variety of promotions and giveaways.

Driving engagement through social media during holidays is more effective when you couple it with a holiday email marketing campaign. Pinterest is a goldmine for advertising your products. First, use Pinterest to create boards for each category of products you’re offering. Then, use high-quality photos to feature your products with a link to buy from your website directly.

By integrating your online store with Pinterest, you let your customers “pin” products they want to buy. For example, look at how Etsy leverages Pinterest to make more sales for inspiration.

  1. Improve Website Design

Design a website that loads within three seconds or less, is mobile-friendly, and is a pleasure to use. It’s because users don’t wait a few minutes for a page to load. For example, most people online want to order fast.

Make it easy for them to navigate, interact, and buy from your website. Investing in an intelligent eCommerce website design will attract the right customers. You can start gradually if it’s much of a commitment. After all, it’s all about the experience you provide. You can start by investing in product photography to increase your conversion rate. High-quality images will help customers make the buying decision.

  1. Understand the Customer Journey

The best product in the world won’t sell itself. It’s because people don’t buy the product, but they buy the product’s story. They buy what it does for them. So to connect your product to your customer, you need to study the customer first. What makes things harder is that eCommerce customers are different from other customers.

According to HubSpot, if you work at an eCommerce company, it’s important to understand the customer journey: all the touchpoints and stages. For example, most eCommerce sales volume occurs in the retention stage. It’s when the customer decides to return or go to your competitor. So when you understand how to keep customers coming back for more, it’s “game over.”

The customer-centrist approach helped eCommerce entrepreneur Kevin Zhang generate $20 million in sales in one year.

  1. AI-powered Personalization

Having studied your audience, focus on creating customized offers and deals. Send timely emails to run social media giveaways, rewards, and contests. Surround your customers with targeted content at all levels.

eCommerce personalization will help you increase sales because you give the customers what they want. So, you’ll turn a one-time buyer into a repeat customer. Plus, it gets customers to recommend your brand to friends and family.

It’s the first step towards virtual shopping. Jan Soerensen, General Manager, North America at Nosto, predicts that personalization will only get more sophisticated in 2021 and beyond.

  1. Improve SEO

SEO isn’t as good as email marketing for retention. But, at the same time, it’s a powerful customer acquisition tool.

First, you can use it to attract new buyers by publishing buyer’s guides and product reviews on your blog. Second, you can use email to keep those customers loyal to the brand.

For example, a beauty brand can target keywords like “best skincare products for women.” That way, you can plug your products and get more sales. Of course, it’s not that simple, but you get the idea!

You can also combine it with a PPC campaign for an added effect.

  1. Build A Dream Team

Nobody creates a successful eCommerce business on their own. You cultivate it. Thus, you’ll need marketers, product designers, operation managers, customer support, fulfillment, etc. Plan accordingly. Even running a local eCommerce operation takes a team.

So, make sure to find and hire the right talent. Without the right people to make it work, it’ll take longer to work if it ever does.


With the explosion of online shopping during the lockdown, it’s a golden opportunity to grab some eCommerce land. Don’t wait for things to change. It’ll only get crazier. So start applying those eCommerce tips, and sell more.

Author Bio:

Faizan Shakir is working at Insitech Digital Company. He writes blogs about technology, Web designs and development, eCommerce, and social media in his free time.

10 eCommerce Tips for Small Business

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