How To Prepare Your Business For A Busy Holiday Season

How To Prepare Your Business For A Busy Holiday Season

Business Tips, eCommerce
Don’t go into Black Friday without a plan. With the holiday season upon us, now’s the time to prepare your business if you haven’t already. One of the biggest shopping days of the year, the infamous post-Thanksgiving Black Friday looms just weeks away. And as consumers turn away from the stress of waiting in line all night at a retail storefront, more and more people are opting to get their shopping done on the web. So you can bet that the influx of web traffic will increase steadily for years to come. Here’s how to ready your business for the uptick: Reflect and strategize For businesses that have handled the holiday rush before, reflect on what worked and what needs to change this time around. Ask employees for their input…
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How Website Redesign Can Ruin Your Rankings

How Website Redesign Can Ruin Your Rankings

Website Development
Every website needs a redesign once in a while, but if the redesign is approached in a haphazard way, it can actually do more harm than good. Your redesign may make your website a lot more user-friendly, but users won’t find it if you don’t consider how your redesign will impact your search engine rankings. There are a few pitfalls that are easy to fall into, so make sure you take care to cover all your bases before you launch your redesign. Creating Keyword Salad It’s perfectly reasonable for you to want to redesign your website to effectively incorporate your core keywords. Lacking these keywords can make you virtually invisible, and that’s not a good way to generate traffic. While you should use your keywords as often as possible, make…
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How UX Influences Your Rankings

How UX Influences Your Rankings

Finance 101
What in your UX design influences your rankings. Essential ecommerce features you may optimize to improve your online performance. How UX Influences Your Rankings Good offer, marketing plan, budget, potential customers are not enough when you sell your products or services online. Another very important aspect to consider is what your online store looks like. If it is easy to: Find what you are searching for; Find a product when you don’t know exactly what you are looking for; Compare with other products; Buy and get delivered. There are more than 100 parameters you should take into account when designing your online store (the full list may be viewed and even downloaded by this link). Parameters That Influence Your Search Rankings Not all of them work directly, some influences are not traced…
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