How to introduce your eCommerce website on social media, the right way!
The online buying tradition has fast picked up steam and now we are all big fans of online buying and e-stores, all of which give us the liberty of buying whatever we like, whenever we like.
Services such as free shipping and special buying options available on online stores keep us all the more excited about the new digital buying experience.
E-commerce is now a force to reckon with. Therefore, as a start-up eCommerce business, your task is to market it the right way. And what better way is there to market an online store using social media marketing?
News spreads like wildfire on social networking sites such as Facebook, Twitter, Tumblr, Pinterest, Reddit, and the likes. Whoever is serious about getting the word out should delve deep into the way these social platforms work and how to smartly get your message across to a large audience.
Through social media marketing, a business makes use of a readily available market of buyers and target them based on their buying preferences. On social media platforms, a large stock of social profiles makes for an intimidating marketplace where you can best market your products and services.
In the fast-paced digital world, it is essential to get your social media marketing tactics right.
Your Online Store on Social Media
Firms that are not able to keep pace online are losing out on an important market segment of buyers who want to make use of more convenient buying practices. The online market allows you to interact with these buyers and to get to know more about potential markets.
Branding and marketing have taken a new turn!
Here are a few tips for marketing your eCommerce store on social media from scratch:
- Ensure your presence on all leading social media platforms – This means that you need to create accounts on social fora with the largest number of followers to spread the word as widely as possible.
Facebook has over a billion subscribers, followed by Twitter with 302 million monthly active users. Others include microblogging sites best for social media marketing include Reddit and photo sharing websites such as Pinterest and Flickr.
- Keep your profile updated – If your social media profile is not updated regularly, chances are you will lose a lot of your followers as users will start to drift away from your inactive account.
Make sure your business information is reliable and updated, and that users can easily redirect to your website and e-store through the information provided.
- Engage with customers – Digital media content is getting more creative by the minute. We are looking at news stories, comics, campaign posts, advertisements, promotional content and scores of videos online in just a few minutes.
That’s exactly what you need to do for your social media marketing campaign. Invest in developing graphics and images that will be eye-catching for both the current and the potential customer. Observe how the top social media agencies are building interactive campaigns to run on social media that touch your customers and tempt them to buy your product.
On Pinterest, engage customers with pictures of your products or images of satisfied customers. Spice it up with the right tags so that when someone is looking up “summer dresses” your products pop up instantly on the photo website.
Maintain a blog with content coming in from left, right, and center. This doesn’t have to be all about yourself. Small snippets of information on your products will suffice and keep your reader interested. On Facebook, you can announce competitions that involve answering questions about the latest trends or your company and give away free discount coupons or one of your products/services to encourage the customer about your credibility.
On Twitter, make prolific use of the hashtag to promote your line of business such as #bedlinen or #newborn.
Anything that leads to your website is a successful social media act done smartly by you! You must also share content from elsewhere.
Endorse related businesses, retweet creative and popular blogs and engage with them in conversations. This will help you reach a larger audience that you may not have access to initially.
- Treat the customer right – When you walk into a market store, you expect to be treated right. Your social media manager should also play the role of a customer support service representative who is actively monitoring business and personal activity on your social accounts and readily responding to customer queries and complaints.
A Twitter account with a slow response will not be visited again by a follower and chances are he will tell more people about poor follow-up online. So, when you kick off your social media campaign for your eCommerce website, be sure to do it with the same determination as to any other marketing strategy. Be ready to invest time and creative energy and you’re good to go!
Misha Felicity is pretty crazy about computer games and is normally called a technology geek. She works as a community manager at Brandjaws and covers every aspect of online marketing from branding to blogging and design. Also, a Pinterest addict who still does not know how to cook.