Business writing facilitates clear communication within the organization and between the organization and the customers. For example, well-written proposals help you get more revenue, clearly written memos and reports lead to different insights about a marketing campaign. In addition, engaging online content helps reach more customers. In all, with effective business writing, you can improve your brand reputation, drive sales, and empower quality management. In this post, I am sharing with you the most influential business writing skills that would increase the value of your business.
Let’s start with understanding business writing.
What is business writing?
Business writing includes communication with clients, co-workers, stakeholders, and managers. For example, you might share an idea, provide insight or promote your business using business writing skills. In general, there are four types of business writing.
#1 Informational Writing
This type of writing provides the readers with information that can be used to make decisions for the organization. For example, reports, memos, financial statements, etc., come under this category of business writing.
#2 Transactional Writing
Emails, messages, and invoices represent transactional writing. This kind of writing aims to help you in daily business communication within your organization.
#3 Instructional Writing
This writing is done to explain a process to stakeholders or clients. For instance, user manuals include instructional writing. This type of writing can also be used to troubleshoot a problem.
#4 Persuasive Writing
Writing sales pitches, emails, advertisements, and press releases come under persuasive writing. This type of writing aims to get the reader to buy your product or service.
Writing skills that can increase the value of your business
#1 State facts more often
Bring up some facts, whether you are selling a product or just pitching your idea to your team. For instance, many websites show customer statistics, names of famous brands and businesses that use their products, etc. This not only attracts the audience but showcases your business as trustworthy and authoritative.
Facts add meaning and context to your writing. You can share information in a much more logical and concrete way. Facts also add credibility to your writing. Think about it yourself. Relying on straight facts is safer than relying on someone’s opinions. If you are quite eager to include opinions in your content, make sure you tell the truth and provide some facts to back up your opinions.
#2 State your purpose
Writing without a goal would confuse your readers. You must have a purpose. For instance, you might want to make readers aware of your products or services. Second, you might want to tell them more about your brand. Finally, you might want to share why your products are better than other similar products in the market. All these three goals would lead to a different type of business writing.
Once you have decided the purpose of your writing, you can organize your ideas into a logical sequence. Then, you can make sure that your message is transferred clearly to the audience by editing and reviewing your work. Without a definite goal, it might become difficult for you to review your work or someone else’s work.
#3 Write clearly
Storytelling is a great practice being adopted by marketers these days. But, even if you are sharing a story about your business or how your business is making an impact, it should be clear and concise. You must deliver the exact information that your readers require. You must understand your audience’s expectations, pain points, and what they like or dislike. Understanding your audience will help you in tailoring your message. Here are a few ways to know your audience better:
- Research in advance to know more about the demographics of your audience
- Analyze your competitors, their brand voice, and marketing strategies to know who they are writing for
- Create customer personas to help you shape your content
- Conduct surveys, ask for their feedback and interact with them on social media
Author’s bio – Emma Jackson specializes in content writing, blogging, and exploring new topics. Emma is also a part contributor of GoAssignmentHelp that provides history essay help. She loves to write topics like marketing, education, and assignment services.