While recent years and the unprecedented global events might have brought enormous success to eCommerce platforms, the newfound success opened businesses to new vulnerabilities. Cybercriminals seem particularly attracted to high-performing and profitable websites, making eCommerce sites a common target. Website visitors are also becoming increasingly aware of their online data safety.
All of these factors combined have brought a new need for heightened security when performing online transactions, and all platforms need to follow this novel trend to stay competitive. With that in mind, here are some ways you can improve the security of your eCommerce site with an SSL certificate in 2022:
Why Your eCommerce Site Needs an SSL Certificate in 2022
Improving Website Performance
SSL certificates provide a number of visual indicators, such as a padlock symbol and the HTTP status, within the browser interface. These indicators play quite an important role in improving the chances of your site users transacting with your business. Customers are generally more likely to make a purchase when they see your SSL certificate and are certain that their transactions will be safe. They will also share their information freely and use your services confidently. In turn, you can improve your performance by increasing conversion rates and maximizing eCommerce sales.
Aiding Search Engine Optimization
When you improve your website’s performance, you will increase traffic as a result, which could significantly impact your rankings on search engines. SSL certificates are crucial to boosting your visibility in search engine results pages (SERPs) and are even a part of Google’s important SEO guidelines. They include certain security features, such as an HTTPS badge, which can be acquired through SSL certification. This can enhance your overall search engine optimization strategy, coming with a wider outreach, higher conversion rates, and more sales for your eCommerce website.
Strengthening Website Encryption
SSL certificates reign supreme in terms of encryption, as it uses symmetrical and asymmetrical forms of encryption to strengthen the safety of a website. Once encrypted, the sensitive data on your website is translated into unreadable information that can only be seen after decryption. As a result, all information on your eCommerce site will be unrecognizable to potential cyber criminals if an attack occurs. That is why it’s crucial to have an SSL certification today; it protects your critical and confidential data, thus allowing your business to maintain optimal operations no matter the circumstances.
Protecting the Privacy of Consumers
Apart from protecting your data, getting an SSL certificate will help protect your customers’ information. There’s no denying that privacy is becoming increasingly important for consumers all across the globe, and they demand insurance that their personal information, such as names and addresses, will remain private. Similarly, online payment transactions must be secure due to legal requirements, and no sensitive data such as credit card numbers can be compromised. SSL certificates allow you to resolve these issues and follow the necessary safety and security protocols.
Protecting Against Phishing Attacks
When you provide site visitors with a reliable way to confirm your business’s validity, you might also be able to minimize their vulnerability to potential phishing and social engineering attacks that tend to rely on fake websites. The padlock symbol, HTTPS status, and company details found in the browser interface are all used to differentiate genuine from fake websites and are a part of the SSL certificate. Unfortunately, fake sites are often perfect imitations of real websites and can be quite dangerous to unsuspecting visitors.
Conveying a Positive Brand Message
Whether your main objective is to prevent data and security breaches or to convey to your consumers that you care about their privacy, it’s crucial to demonstrate to your audience that you are taking the necessary steps to protect them. Acquiring an SSL certificate is a brilliant way of doing just that. This certification will act as insurance and prove to your customers how much you value their safety and security. As a result, you may experience higher brand loyalty levels, which can drastically affect the overall success of your eCommerce website.
Ensuring Compliance with Regulations
As privacy is becoming an increasing concern, governments worldwide are beginning to follow. For instance, the EU has implemented the General Data Protection Regulation (GDPR), while California has drafted a stricter Online Privacy Protection Act. It’s important to keep in mind that these laws don’t only affect local companies but any website that local visitors can access. That is why all eCommerce sites have to react. To stay compliant with these regulations and any specific laws in your region, invest in an SSL certificate and put the safety and privacy of your consumers at the forefront.
The world is turning to the internet and intelligent devices more and more each day, making safety and security-critical concerns. If you want to enhance the overall performance of your eCommerce website, ensure these vital needs are met by acquiring an SSL certificate in 2022.