With most of today’s consumers relying on search engines like Google to help them find everything, learning and incorporating SEO (search engine optimization) into your overall inbound marketing strategy is vital for the success of your online business.
Through SEO, you can increase the quantity and quality of your website traffic. For example, when your product pages or blog posts are ranking on the first page of Google, it doesn’t really take much to convince people to buy from you.
Although that’s a good enough reason to learn and use SEO, its benefits and advantages don’t end there. To offer some clarity about SEO and how it can help elevate your business, here are several reasons why you should learn SEO:
1. The primary source of web traffic is usually organic searches.
Organic search drives more than 50% of all website traffic, while paid search and social media only drive 10% and 5%, respectively. As a result, search engines are one of the largest platforms where sellers and buyers can connect.
When someone wants to buy certain products or services, they often visit Google or other search engines to find a reliable seller or service provider. Gone are the days where people depend only on the newspaper, radio, or TV.
2. SEO helps your target audience find your online business.
Whether it’s Google, Yahoo, Bing, or DuckDuckGo, search engines contain a heavy load of information about various products and services. But with thousands of eCommerce websites on the internet, getting on the top page where your audience can find you is difficult. So here’s where learning SEO can help win the organic search game.
Learning about SEO will help you build the best practices for keyword research and keyword targeting. These keywords or phrases are what your target audience is using when they look for products or services like yours. It involves complex factors like search volume, relevance, and competition. But once you use the right keywords and create content that speaks to your buyers, your online business will have better opportunities at being featured on page 1.
3. Learning SEO helps you understand the online environment.
The World Wide Web is an ever-changing environment with new trends and updates frequently being released. If you’re new to SEO, you might not be aware of how Google’s algorithm works and the changes it implemented in recent years. However, it would be best if you remember: Google is very particular about how it chooses the sites that it will show the searcher, and its goal is to provide answers to people’s queries.
When you learn SEO, you’ll also understand how to put your target customers or clients first. Google will favor your website and show it to people if it thinks that the products on your website can solve the problems or address the needs of your target audience. This means you have to relate your website’s content to your customers’ pain points.
Understanding the digital environment, including strategies and processes used by search engines when rating the quality of your website pages, is beneficial for your online business. Through SEO, you can align your messaging and branding to reach your target audience.
4. You don’t need to pay for ad space.
In traditional ad campaigns, you have to pay for your website to appear in a particular location for a certain period of time. In some search engine results, you will often see these websites listed at the side or on the top portion of the first page.
As soon as your ad budget is exhausted, your website will stop appearing on the front page and stop generating results for your online business. But with good SEO practices, you won’t have to pay a single cent for your eCommerce website to stay on those rankings.
5. Good SEO converts visitors into leads and customers.
Visibility and website traffic are not enough to ensure your online business will make money. That’s another reason why you should learn SEO. Although SEO is focused mainly on ranking better in search engine results and increasing traffic to your eCommerce website, optimizing your website content using SEO best practices can influence the buying decision of your audience and convert them into paying customers.
You can produce valuable content complete with compelling call-to-action buttons that prompt the desired response from visitors. Since Google aims to provide the best possible results to its users, its algorithm directs people to websites that also provide a great user experience. That means you’ll also be continuously improving the user experience of your website, which will boost engagement and sales.
6. SEO builds trust and increases your business credibility.
The goal of SEO is to create a strong foundation for a compelling website that’s easily discoverable and offers a great user experience. Although it takes time, SEO builds trust and credibility through targeted keywords, quality backlink profiles, positive user behavior, and shareable content.
These elements drive people to keep coming to your website whenever they need information or services. As a business owner, you must take care of all these factors essential to building credibility online. Therefore, it’s vital to keep your eCommerce website updated and create useful and quality content continuously.
7. SEO helps you outshine competitors.
As you optimize your website, you’re not only working to improve your ranking in the search results pages. You are also standing out and moving ahead of your toughest competitors. Think about it this way. When people search for information on Google, they tend to click the first result listed on any page.
From there, the next results get fewer clicks than the ones placed above them. That means that as you move up in the search result page ranking, you will earn a larger percentage of clicks from your target audience than your competitors.
Learning and implementing a strong SEO tactic on your eCommerce website will elevate your online business. Although it may take a lot of planning, time, and patience, the results you will get are entirely worth it. Using SEO will not only increase quality traffic to your website, but it will also boost credibility and trust in your brand, improve user experience, and increase revenue.
Angeline Licerio is a content writer for Elevate Corporate Training, a team of corporate trainers committed to improving the performance of individuals and teams within organizations.