eCommerce is a great way to take your brand from a traditional physical store to a well-loved, innovative one. By offering products and even services 24/7, along with blogs, online customer service, and social media, your business is no longer restricted to a brick-and-mortar. You could expand your business and grow your product offerings without worrying about locations.
eCommerce websites have seen vast growth for years now. Nevertheless, they even have seen bigger success with the launch of mobile applications. Making an app is not the only important thing, however. There is so much that mobile app development could offer.
Introducing new features and making sure that they’re updated with the latest technology holds more relevance. Personalization is the main reason why smartphone apps perform better compared to websites. Retail or eCommerce apps are one of the topmost often surfed applications on the devices of customers far and wide.
Smartphone Apps—a Must-Have in Your eCommerce Shop
A smartphone eCommerce app for your business is changing the way online shopping is done. Thus, it leads you a step ahead in the highly competitive retail field to win the extra mile. With the continuous technology evolution and the various mobile app development services, smartphone apps are becoming irreplaceable in every business for a wider audience reach.
If you’re not entirely convinced, or if you still have lingering doubts on partnering with a mobile app development company like etatvasoft who provide React native Development services, the following definitely could convince you of the enormous role that mobile apps play in your eCommerce brand.
Greater Consumer Engagement
Mobile apps are extremely personalized, and eventually, they provide better and greater consumer engagement. Web businesses could keep track of the earlier products that consumers have purchased, their browser history, and provide suggestions based on the data. Applications work on the behavior of consumers.
Aside from that, applications have better navigation experience and less gawky compared to websites. Moreover, they store delivery addresses, transaction history, streamlining the purchase process. It comes as no surprise that almost fifty percent of traffic comes from smartphone apps.
The Think With Google App has done an analysis, and the analysis indicates that when users want to shop for an item, they first do a fast search on their smartphones. Only after they have checked prices would they approach a local shop. Using mobile apps, they can compare brand prices and check ratings and reviews.
Thus, creating a mobile application will not be able to generate revenues. It helps the eCommerce stores have clarity on the present market, as well as consumer behavior, which results in forming significantly better market strategies.
Lesser Cart Abandonment
For a business, cart abandonment could be labeled as the biggest competitor. 70 percent of customers, on average, leave their carts even before purchasing anything. However, there are, of course, users who would only be browsing products and not ready to make a purchase.
Other reasons for cart abandonment include having to create an account, high shipping, and extra costs, lesser payment options, and slow processes. Typically, all of these are termed as a bad shopping experience.
But these could be improved easily through the creation of great mobile application design. The checkout forms optimization could help reduce the rate by up to twenty percent.
Customers are a significant source of brand recognition. The driving force behind spreading awareness of a brand are mobile apps. In contrast to websites, consumers spend almost 85 percent more time engaging on mobile apps.
eCommerce stores introduce different flash sales and discounts in their marketing strategy to attract customers. Apps could reinforce the strategy by sending push-notifications for available discounts. Moreover, it could help boost installs and downloads.
Other built-in features, such as voice assistant, navigation control, prove beneficial to reinforce your eCommerce business. Furthermore, apps also are incorporated with different social media channels. Marketers and brands could keep tabs of user preferences, purchasing habits, and interaction.
Knowing your customers provides critical data on them that eventually could lead to providing better services that also meet their needs and demands. You could create a loyal base and keep in touch with continuous customer satisfaction, resulting in generating bigger or higher sales.
Retention of Consumers
Based on statistics, nearly 34 percent of users will not hesitate to leave a brand if it provides a bad first experience and goes to another brand. If a user, however, downloads an app from an eCommerce brand, this means that they have more interest in it. Users won’t hesitate to make a switch because they think that another brand could provide a better user experience for them.
So many applications are downloaded but remain idle on phones. Users who have downloaded an app talks so much about retention. Most probably, they use the brand’s applications than those who do not download.
Moreover, consumers browse on apps more than they do on websites. Additionally, they make big purchases while purchasing an app, which results in more sales, as well as repeat purchases.
Simple and Secure
Perhaps the biggest issue for customers nowadays while shopping online is security. The checkout process on websites is long, and in some cases, the transaction could also get declined. This makes customers vulnerable to many threats in security.
On the other hand, eCommerce mobile apps have a multi-layer security plan. Transactions are much safer with third-party integration with Net Banking, Google Pay, and other e-wallets in the app. Once the payment options are filled in, checkouts become faster with no need to re-enter details.
The intuitive UI of the app results in providing flexible and highly-convenient user experience. eCommerce applications reached the highest revenue pedestal, and the reason is that 54 percent growth in user sessions. Compared to websites, apps are certainly readily available on Apple and Android stores.
They are furthermore independent on browser features, unlike websites. Mobile experience, biometrics, and customer-centric make more fun and interactive shopping.
Marketing, equally Important as Building an Application
The development of mobile apps does not stop after it’s become available for download. The next critical step is the creation of accounts to make long-term customers. The CPA or the Cost-per-Action is a marketing campaign, which enables marketers to only pay for users who want further engagement.
Users tend to forget to use an app after they download. The CPA makes sure that the money is going towards driving real conversions.
Why You Should Invest in Mobile Applications
In our highly competitive world, people are using mobile phones and mobile apps to stay connected with their favorite online brands. Mobile applications provide all the information required by customers in the easiest way. An app is a handy resource to acquire new customers and, of course, keep the old ones as well.
With the help of these smartphone apps, you can create brand awareness among a significant number of new and current customers.
Some more reasons why you should invest in a smartphone app:
- You can present products and services in a much better way.
- Customers could utilize an app for web shopping anytime, anywhere.
- A lot of brands use various mobile channels for online promotions and marketing.
- Smartphones are extremely popular tools for chatting with family and friends, check services, buy products, and do a lot of tasks.
- Since mobile apps are user-friendly, it’s very convenient for customers.
The starting point of an interactive and immersive relationship with your customers is the development of a mobile app for your eCommerce brand. Apps are based heavily on deep analytics, which helps keep tabs on the behavior of consumers. It benefits an eCommerce brand to maximize revenues through boosting sales.
The end goal, therefore, should be to offer a convenient and customized shopping experience all the time, regardless of what device may be in use. A smartphone eCommerce app acts as the connecting link across all channels, offering a user experience that’s not only fun but intuitive as well.