Aspiring professionals, professionals, and employers have faced a challenging year—no thanks to COVID. However, digital marketing hiring is bouncing back.
Presently, managers and representatives in digital marketing tend to outweigh the supply of labor in the UK. As a result, employers, from high-growth scaleup firms to SMEs, are making their operations digital, competing for the best talents.
More professionals are now interested in up-skill into digital marketing to get back into work. As a result, Upskilling is now in surging demand, with many people sourcing professional training in CPD-accredited centers. Perhaps, the benefits of continuing professional development need no overstatement since a professional can expect standard training and certification.
Why So Many Jobs in Digital Marketing Rep Roles?
Digital marketing is becoming an indispensable promotional tool, especially after the lockdown rules. 2020 was economical and personal hardship, but the UK digital market scaled through with resilience, guaranteeing continued job creation for professionals who can secure investment deals.
CPD Standards study shows digital marketing representatives occupy 1.97% of available roles and marketing managers follow at 2%. However, digital marketing needs more representatives as various businesses have launched 85,000 online stores since March 2020. Moreover, 75% of buyers and sellers prefer online stores due to the movement restrictions sponsored by COVID.
Globally, many companies react to digitalization daily, and the rapid changes in consumer behavior from traditional advertising to digital channels are forcing a change. As a result, Digital channels tend to be more dynamic and are especially important in the UK, a big European market, and leading digital advertising spenders.
Digital advertising is fast surging over the decade, and despite a drop in the UK marketing budget across many sectors, digitally-inclined businesses have continued to thrive.
Digital Marketing Representatives Impacting eCommerce: The Need for Talents
As stated earlier, more and more buyers prefer online services, forcing businesses to go digital. In addition, the pandemic is also drastically accelerating digital business models.
Over half of businesses are increasing their investments in digital innovation following the pandemic. The problem of personalization, however, is hurting many businesses. Nonetheless, a survey of over 1,000 marketers shows that a third of UK businesses already provide a personalized experience. Furthermore, 13 percent are looking to do so. More businesses depend on talent professionalism and would employ vast measures to find suitable business reps and managers that can aid the brand in servicing customers.
Jobs Giving Digital Marketing Rep a Run for the Vacancies
- Registered nurse. The study shows 4.32% of all Glassdoor UK roles advertised on looking for a registered nurse. However, the NHS has been pressured by COVID, forcing the agency to recruit more trained medical staff to curtail the pandemic.
- Janitorial staff. 2.35% of jobs on offer on UK Glassdoor are for janitorial staff. Many businesses are being closed or going virtual, but businesses still in operation need to ensure utmost cleanliness and COVID compliance in the fight against the spread of coronavirus.
- Private childcare. About 33% of local authorities recently reduced free childcare placements in the UK. This development denies early years free child care in the UK, meaning private childcare providers are experiencing a surge in hiring. The study shows that nannies make up 1.79% of open roles in Glassdoor UK.
- Private tutor. 1.48% of job vacancies on offer on Glassdoor UK are private tutors. Parents are paying private tutors to make up for the lost school lessons over the lockdown.
Benefits of Continuing Professional Development in Securing Digital Marketing Job
Currently, the demand for digital marketing roles and skills outweighs supply in the UK. As a result, employers compete for the best talents to handle reach-outs and sales effectiveness, and individuals seek to secure the jobs.
Businesses are widening the net of prospects but running assessments and tests in addition to considering CVs. A candidate’s CV can be limited, especially as a new graduate. Employers are interested in other skills a candidate can offer and not just their studies.
- Job seekers and employees. Digital marketing remains an evolving industry, creating many opportunities for professionals. However, you can reconcile the challenges with CPD. One of the benefits of CPD is professional reskilling and upskilling that lets you plug the digital skills gap and secure the offers in the UK digital marketing jobs as a representative or manager. You can choose to upskill or outsource to external training or continuing professional development providers. CPD also allows you to identify and train your necessary areas of development to reduce your shortfalls in knowledge. Moreover, you can remain professionally competitive with your peers and in digital marketing. Continuing professional education also boosts confidence during job or new role interviews and makes you a unique candidate.
- Employers. Some employers think CPD takes a significant time that increases productivity in the business. However, CPD is becoming more flexible, especially with the introduction of online training, half-day workshops, and shorter courses. Investing in CPD will refine your employees’ knowledge and set up your business for the tight competition.