Regarding e-commerce, the competition for high rankings on search engines is extremely high. For an e-commerce website that caters to a wide audience, it could be daunting to outshine other websites. On the other hand, a micro-niche eCommerce website has a far better chance of performing well with SEO/Search Engines. But why?
Why Micro-Niche eCommerce Websites Perform Well With SEO/Search Engines
Let’s find out.
MORE FOCUSED SEO STRATEGY
Now, why do Micro Niche e-commerce websites perform better? The answer is simple. If you try to be Jack of All Trades, you will become Master of None unless you have a budget as huge as Amazon. Focusing your limited resources and time on a micro-niche could give your e-commerce website a real chance of performing better and even outranking major players in the industry.
If you are reading this, you probably already understand how SEO works and why it is important. In case you don’t – SEO or Search Engine Optimization refers to how a website is made more visible across search engines. The increase in visibility is attained by ranking the website higher on Search Engine Results. But how does that help micro-niche e-commerce websites? With a more focused SEO strategy targeting a small niche of keywords, a micro-niche e-commerce website can perform well with Search Engines.
PEOPLE PREFER SPECIALIZED VENDORS
Regarding micro-niche e-commerce websites, their target audience generally consists of people who prefer a specialized e-store over a major generic store selling everything. For instance, the target audience for customized scented candles would prefer a micro-niche e-commerce store that exclusively sells customized candles over, let’s say, Amazon. In other words, most of the time, the target audience for micro-niche e-commerce websites prefers exclusivity. Among other top search engines, Google tends to show people results according to their search history. That’s not all. Micro-niche e-commerce websites can fare well across search engine results by focusing on niche keywords with low competition.
A common example of a micro-niche e-commerce website would be a private-label skin care product store. As mentioned earlier, competing with a major e-commerce store that sells everything is nearly impossible. But with a nice micro niche like private label skincare products, your e-commerce website can easily rank higher on the Google search engine. Why is that so? We’ll talk about that in the next section.
Low Competition, High Rankings.
There are only a handful of spots on Google’s first result page. The higher the competition for those spots, the more difficult it is for your SEO efforts to succeed. That’s where micro-niche e-commerce websites have a clear advantage. By focusing on a small niche with little or less competition, you can focus your energies on rapidly taking over all the competition there is and rise through Search Engine results.
In most cases, micro-niche e-commerce websites perform well with search engines because of the absence of competition. By selecting areas where fewer or almost no other websites compete on similar keywords, micro-niche websites can jump up search engines and garner a greater volume of their intended target audience.
Although, that’s not always the case. In the contemporary business landscape, every niche has considerable competition from big and small businesses. Overcoming competition requires focus and effort. And as mentioned earlier, that is another area where micro-niche e-commerce websites have an edge. By focusing their SEO efforts and energies on ranking higher on a few keywords, they have a better chance of performing well with search engines.
So, in short, the micro-niche e-commerce website performs well with search engines as they have a more focused approach towards their SEO and low competition. Furthermore, by choosing a micro-niche, these e-commerce stores attract a very specific type of audience which helps them climb up search engine results quite easily.
In other words, unlike most e-commerce websites that spread themselves thin by competing with far too many websites on too many keywords, micro-niche e-commerce websites can succeed by focusing on a few select keywords. To put it in another way, micro-niche websites choose their SEO battles wisely – thus allowing them to perform well with search engines and rank higher on their desired keywords quite easily compared to other websites fighting with well-established industry giants.
Arsalan Hussain – A writer by luck and SEO by choice! Currently running SEO campaigns for Perfecent; as an SEO guy, I always focus on new marketing trends and SEO tactics. I believe you should never stop learning and sharing your knowledge. Thus I keep learning new skills and sharing my knowledge to help the community.