When trying to launch your E-commerce website, you have tons of options to choose from. The notable ones are Magento, WooCommerce, Shopify, Squarespace, etc. Magento is a preferred choice among the leading eCommerce platforms for diverse business enterprises. Magento ranks first in the category of top shop software providers in the United Kingdom, with a share of 25.2%.
It is followed by Salesforce, IBM Websphere Commerce, etc. Magento also ranks well in the fourth position in the United States with a market share of 10%, under the category of top shop software providers. The infographic below provides insights.
Anyone into eCommerce knows well of this powerful CMS, and it has become a preferred choice for launching an online shop. However, what exactly does Magento Commerce offer that sets it apart from the rest?
Following are the top 7 benefits of Magento Commerce that make it the best eCommerce platform:
- Faster Time-to-Market
- SEO Friendly Features
- Seamless Third-party Integrations
- Responsive Designs
- Mature Community Support
- Multilingual & Multi-Currency Support
- Highly Scalable Platform
Let’s explore these features in detail.
#1. Faster Time-to-Market
Magento provides a mix of free and paid themes, which makes it easier for enterprises to develop complete functional stores. In addition, the availability of more than 300 themes and add-ons provides you with faster development cycles. Whether a business sells garments, skincare, or groceries, a theme can be customized to suit the business’s needs effectively.
Magento specialists use these themes to ensure an intuitive design layout that compliments a specific business niche. As a result, enterprises can access a functional store in no time by using them.
#2. SEO Friendly Features
SEO is the key to ensuring high ranks over search engine results. The default SEO for the Magento platform provides an eCommerce store with basic SEO functionalities that proves helpful in securing good ranks. However, that is not all. Magento also provides users with URL optimization, keyword optimization, setting rich snippets, developing sitemaps, etc.
All these factors play a vital role in ensuring good SEO practices. Furthermore, Magento benefits your website with products field auto-generation, which proves helpful in creating product meta-texts with the product attributes. In addition, the eCommerce platform boosts your online visibility with well-designed XML sitemaps that facilitate search engines to locate your webpage faster and quicker.
#3. Seamless Third-party Integrations
Third-party integrations help increase store functionalities. An eCommerce website requires many additional features to create an immersive user experience. For example, with a growing audience, businesses need to integrate a Chatbot that answers the basic queries of their customers.
Magento Webshop comes with high-quality third-party integrations that work seamlessly with the online store. Whether you are looking for a CRM, an automated accounting system, or inventory management, Magento has all of them available for its users
#4. Responsive Designs
We are living in the era of mobile devices. The global mobile device internet traffic stands at a whopping 58.99% in the Q2 of 2022 & has been above 50% since Q3 of 2019, says Statista. Moreover, mobile commerce has been growing in leaps and bounds. It accounted for more than 72.9% of 2021 as a percentage of retail eCommerce sales. The infographic below provides insights.
With the flourishing popularity of mobile commerce, businesses cannot afford a poor outlook on mobile devices. Magento responsive design helps enterprises create good UX over different screen sizes and thus drives conversion rate effectively.
#5. Mature Community Support
It’s been more than a decade since the advanced CMS was introduced to the eCommerce market. The eCommerce CMS has become widely popular among software developers and eCommerce enthusiasts. Software programmers and development companies worldwide adopted Magento to provide users with dedicated development services.
So, enterprises have diverse options when looking for Magento development. You can easily hire mature Magento developers from development companies or freelance platforms.
#6. Multilingual & Multi-Currency Support
When catering to a city population, one often has multilingual customers, and having a store in a single language leads to a poor conversion rate. Therefore, Magento supports multiple languages that help you cater to diverse audiences.
Moreover, the eCommerce platform also accepts numerous international currencies and is a cherry on the top of the cake. It lets enterprises run their online store globally with significant ease and convenience.
#7. Highly Scalable Platform
The eCommerce platform scalability allows businesses to sell from a few items to a few thousand without suffering from downtime and technical issues. Magento follows an MVC structure, which automatically makes the platform highly scalable.
The MVC structure stands for model-view-controller and effectively separates the architecture into three main components: the model, the view, and the controller. This architecture separates the software’s business logic and displays effectively.
Wrapping Up
I hope the above article effectively answers why Magento is the best eCommerce platform. Scalability, multilingual & multi-currency support, responsive designs, and advanced third-party integration have made Magento a commendable eCommerce platform.
Magento is a compelling choice if you are trying to launch your eCommerce store. Trusting Magento specialists will help you create an advanced eCommerce store that drives business conversions effectively.
