For those running an eCommerce website, the idea of accessing detailed information regarding their online store’s traffic, conversions, and sales sounds not just interesting but also quite helpful. Google Analytics can act as a staple resource for deriving such crucial information on your eCommerce website, besides acting as a key component of your marketing strategy.
Web design eCommerce websites are quite unlike their traditional counterparts, focusing on conversions and activities rather than content or participation. This is why the right metrics and reports become highly crucial. However, it isn’t easy to keep track of these metrics on your own, not to mention understanding which one is more relevant than the other.
Google Analytics to the Rescue
Google Analytics can emerge as a seasoned expert in this regard, providing you with a plethora of information on your website’s performance and growth. With a single platform highlighting every fact you need for further assessment and planning, Google Analytics allows you to take in-depth tours of the right data at the right instance.
Here are a few amazing ways in which Google Analytics can help your eCommerce site flourish.
Tracking Sales and Revenue
One of the most important parameters that an eCommerce website must track daily or even hour-to-hour is its sales and revenue. Every online store must have a few financial goals to be achieved during a set interval of time. Tracking these goals from time to time helps assess whether or not you are falling short of your targets and where the pain points or success stories lie.
Google Analytics allows you to answer questions such as the best and worst-performing landing pages so that you can easily assess what works for you and your audiences and what doesn’t. You can also keep a tab on where and how visitors are arriving on either of these pages, which products come across as the most viewed and the most purchased, trends in your online revenue over various hours during the day, various days of the week, and various months of the year.
On a single platform, you can access all such key insights and more. This could, in turn, help shape further financial goals for your next quarter by painting a realistic picture of what you can achieve and where you are lacking. In addition, Google Analytics can help you keep a tab on your sales more accurately through various tabs on Conversions, Goals, Sales Performance, Transactions, and more, and detailed reports on each of them.
Tracking Website Traffic
Apart from sales and revenue, the amount of website traffic also dictates the standing of your eCommerce website compared to your competitors. Google Analytics yet again comes across as the most viable option to keep stock of the same. Using the platform, you can learn not just about how many people have visited your website over set time intervals but also what pages they have frequented, which ones they have bounced back from, what are their demographic details and how they have accessed your eCommerce website in the first place, including device and source.
At the same time, the all-in-one platform allows you to access information on organic, referral, social, direct, and email traffic. This not just helps differentiate traffic sources for targeted campaigns but also understand your strong and weak points.
It becomes easy to assess any areas of concern where you invest a lot of time, energy, and money without getting the expected outputs in return. In such scenarios, you could consult a professional marketing agency to help you out. Google Analytics also helps you evaluate your website performance and traffic in real-time.
Understanding Target Audiences
Defining the target user persona based on real and identifiable information is an all-important area of concern for an eCommerce website. Yet again, Google Analytics and its powerful resources can be leveraged to discover tons of hidden information about your store visitors and buyers.
Firstly, you can assess key demographic attributes such as gender, age range, and location, which can prove helpful when designing targeted campaigns for different user groups. You can also derive information on what kind of devices are being used to sign in and browse your website, which gives you an idea of the need for mobile responsive design, for instance.
More importantly, now, you can use Google Analytics to uncover the areas of interest of your visitors through Interest Reports. This can help you turn your audiences into more specific groups and channel your marketing campaigns, content, and store offers for better outcomes. You can also learn tons about visitors’ shopping behavior on your website by looking at what kind of products they look for, open, add to their carts, and purchase throughout the funnel.
Tracking Shopping Cart Abandonment
The abandonment of shopping carts is a real concern for any eCommerce website, which can denote deeper issues such as poor user interface, inadequate checkout systems, etc. being able to analyze your cart status through statistics from Google Analytics can actually help you track and solve the problem before it worsens any further. You can do so by creating Google Analytics goals and seeking details on unfinished orders and purchases from the platform in conjunction with reports on Goals and Funnel Visualisation.
Tracking Marketing Campaigns
The wide array of data analysis options available on Google Analytics allows you to track any or all of the various marketing campaigns undertaken by your online store, either with or without Google AdWords or AdSense. For example, you can easily track the most successful campaigns or landing pages regarding interactions and conversions and how well they have performed over time.
Besides, you can easily track the most effective marketing funnels and analyze what steps to include or remove from the process. Google Analytics provides detailed insight into your marketing campaign that it is possible to reflect upon the entire process from start to finish with customers, keywords, metrics, leads, sales, and more in perspective.
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