Entrepreneurs are inherently brave individuals with a vision. They go about setting up their business while being mindful of all the financial risks they’re taking on. There is virtually nothing that can stop them, and this is what makes them deeply inspirational. Learning from them first-hand was a luxury not afforded to all, but with e-books, the game has changed.
Everyone who owns a business, no matter its scale, should look to write an e-book either themselves or by hiring an e-book writer. Ghostwriters for hire can also get the job done. If you’re still on the fence about writing one, read on to find out the many ways in which an e-book can benefit your brand.
E-Books Grant Visibility to Your Brand
If you’re looking to grow your brand, but e-books are not part of your marketing strategy, you should reconsider. All those sponsored posts might be helpful, but e-books are the sure-shot way of getting much-needed traction for your brand.
It’s understandable if you don’t have the time to write an e-book. After all, you’re probably focusing on the day-to-day running of the business and putting out small but dangerous fires that keep erupting all over the place.
There’s no need to worry, though, because you can go ahead and hire an e-book writer from a content development agency. There are plenty of ghostwriters for hire. They have plenty of experience when it comes to writing e-books, and you’d be surprised by the quality you sign up for.
E-books are closely tied to expertise, and that’s precisely why once you write one, you will be able to enjoy a stellar reputation.
E-Books Improve Lead Generation
Lead generation is when a business attracts and successfully converts individuals who comprise their target audience into customers. By this logic, a lead is anyone who expresses interest in an organization’s products and services in one way or another.
Some common examples of lead generation include vouchers, coupons, social media posts, and e-books.
For all intents and purposes, all entrepreneurs are brands. If you have trouble understanding this, think about Sir Richard Branson, Elon Musk, and Bill Gates. Even as you were reading these names, their collective credentials were most probably popping into your head. It’s simply impossible to dissociate these personalities from Virgin Atlantic, Tesla, and SpaceX, and Microsoft, respectively.
Apart from their enterprising attributes, which led them to garner immense success, all these powerhouses have another thing in common; they are all big on reading and have even written books. Sir Richard Branson and Bill Gates have already penned quite a few, and Elon Musk has recently announced that he’s gearing up to tell the story of his own entrepreneurial ventures.
The key lesson here is that these books are picked up by one and all hoping that they will learn a thing or two from some of the great minds that live among us today.
In the context of smaller brands, if you have just started your business and are looking to generate leads, write an e-book! Then, by marketing it on your online platform in exchange for customers’ email addresses, you will be able to expand your email list. And yes, your customers will come flocking because who doesn’t want valuable information, and that too for free?
It goes without saying that lead generation is one of the principal goals of all business ventures. Therefore, writing an e-book is no longer an option to consider; it’s an action to take. If you can’t write one yourself, hire an e-book writer to ghostwrite it for you.
E-Books Lend Credibility
Talking about the same examples as those mentioned above, it’s obvious why e-books solidify someone’s reputation and authority. That said, however, it would be foolish to assume that all the big names take out time to pen these books. Instead, many look to e-book writers from among the plethora of available ghostwriters for hire.
However, if you own a small business, you’re likely aware that it takes time to get to a position where you don’t have to prove yourself in the market and to your customers constantly. Since your business is still in its infancy, it’s both probable and advisable that you look to revise your growth strategy in terms of what impact it’s having on your overall operations.
At this point, it will serve you well to write an e-book. When your customers come across this rich source packed with information and insights they can’t get anywhere else; they will perceive you and your business in a completely new light. As a result, they will want to engage more with your brand and are likely to turn into loyal customers.
In this day and age, customers are also wary of who and what they associate themselves with. So if your brand is one that they can relate to, you can be sure that they’re not going anywhere.
E-Books Build Brand Loyalty
This point is right up there with brand credibility. If prospective customers view you as an entrepreneur who is willing to share the wealth, so to speak, they will hold you in high regard.
They might not immediately become paying customers, but you certainly have their attention. This is exactly where you want them to be, and e-books are a guaranteed way for you to help them get there.
Just make sure that the information you are sharing through your e-book(s) will benefit them somehow. But, at the same time, it needs to reflect your personal and professional values.
If your content is truly top quality, not only will you be able to drive more traffic to your website, you will be able to influence people into becoming loyal followers.
E-Books Help Generate Sales
If you’re giving your e-book away for free, they’re still a great way to get your customers to take notice of you and your brand.
Eventually, down the line, as and when they gain familiarity, your target audience will be pushed to start purchasing. E-books will help you earn the highly coveted top-of-mind spot. Once they are exposed to the valuable content you’re putting out there, you will take up space in their mind. The next time they need to make a purchase, guess who they’re going to trust?
For all these reasons and more, entrepreneurs should write e-books to equip themselves and climb further up the corporate ladder.
A reader, writer, and Sr. Editor by vocation, Rob Davis is a master of his craft. He guides his team of eBook writers with zeal and enthusiasm to ensure each eBook they deliver is the best in its niche. Rob realizes the responsibility he has in taking clients’ ideas and providing that he does justice to them. And he uses his experience and expertise in eBook writing services to deliver up to his client’s expectations every time.