Whether you own an existing retail business or planning a start-up, but when you decide to jump into this dazzling eCommerce industry, you’ll probably get confused between choosing an eCommerce website or mobile app.
With the use of mobile phones increasing rapidly, this eCommerce website vs. mobile app debate emerged in 2020, and many business owners often find it difficult to culminate and get stumbled while making a firm choice.
This imperative decision is particularly taken after analyzing various parameters and collective data-driven approaches. Besides, there are pros & cons on each side; we’re going to explain why eCommerce websites clearly outperform Mobile Apps due to these 5 important reasons –
1) Search Engine Optimization (SEO)
Your customers can find you in enormous ways if your eCommerce website ranks on some popular targeted keywords. More website traffic means increased brand awareness and eventually leading to high conversions.
On the other hand, SEO cannot be performed on eCommerce mobile apps. The only way to increase your reach is to convince your audience to download your application.
It should be noted that SEO is a marathon, not a sprint! It takes a lot of your time and effort to get decent positions in Google SERPs. But it is worth every penny because the results are very much delightful.
2) Google Ads
You must have thought about advertising and marketing your products, and there’s no better solution for the eCommerce industry than Google Ads.
You can use Google Adwords, Display ads, Remarketing campaigns, and even Video ads (Youtube) to spike your sales curve. And these all propitious channels are website-friendly.
3) Content Management Systems (CMS)
There are enough content management systems in the market that can cater to your eCommerce business. They can be purchased on a subscription basis and offer thousands of plugins and themes to ensure a thriving highly-functional eCommerce website.
Some of the most prestigious eCommerce CMS in 2020:-
Furthermore, there are many good CRMs available in the market which can be integrated with the above popular content management systems to smoothen your workflow. For example, a tool named Salesmate integrates amazingly with Shopify allowing you to organize all the things in one place.
4) Development Cost and Timeline
It is no secret that developing an eCommerce mobile app can burn your pockets deep. And to make it worse, a feature-rich application will take enormous development time to get ready.
But as the premise is very much true, the multiple eCommerce CMS available in the market can offer you cheaper and quicker solutions comparatively with their ready-made templates to give you a boost-start.
So, if you’re looking for a reasonable solution and want to take things forward immediately, developing an eCommerce mobile app will certainly not be an optimal choice.
5) Ease in Purchase
Apart from Google Ads, Social Media marketing is another prime channel to market your products and grab a big revenue junk. There are plenty of other platforms, but Facebook, Twitter, and Instagram proved to be the best for eCommerce products.
So, you can redirect users from these social media platforms to your own eCommerce site, and they can purchase within a few clicks. Thus, making it very easy and convenient for them.
But in the mobile apps, they obviously have to wait until downloading the app before making any purchase. And it is really a huge pitfall that often acts as an obstacle in the buying process.
Final Words –
We listed out the top advantages of a website instead of mobile app to give you a head-start in your eCommerce journey. But importance of mobile applications cannot be neglected at any cost to stick to your loyal customers 24×7.
The latest technological advancements also opened multiple doors to develop their eCommerce Mobile Application with different frameworks & technologies such as Native, Hybrid, and Cross-Platform.
Look at some of the most popular eCommerce marketplaces like Amazon, Alibaba, Flipkart, eBay; they use an omnichannel approach. Other effective sales processes focus on both the strategies and Google ads and Social media marketing.
If you’ve enough time and money to invest, we highly recommend you to develop both i.e eCommerce Website and Mobile Application.