It was projected that by 2021, nearly half of all retail purchases would occur online. However, this growth comes at a price. As a result, the need for eCommerce businesses to develop and retain loyal customers is more significant than ever before.
One of the most effective ways to build loyalty among shoppers is through content marketing, and no one does content better than Hubspot Certified Partner. So take advantage of this opportunity by hiring a Hubspot-certified agency to help you create more engaging and effective pieces of content for your audience. Learn more about why these agencies are essential for eCommerce startups below.
They Take Their Partnership With Hubspot Seriously
When you work with a HubSpot-certified partner, you get more than just a third-party agency trained and tested on our software. You get someone who is held to a higher standard.
To become HubSpot Certified, partners undergo an extensive application process that involves several rounds of interviews, testing, and proof of capabilities. In addition to being able to demonstrate their expertise in the area of eCommerce marketing, they must meet performance standards set by HubSpot as well as maintain certification status every year.
You’ll Have a Team of Experts at Your Disposal
You’ll have access to a team of on-call experts from day one. They are ready to help you with anything, from marketing and copywriting to website development. These experts can provide invaluable insight into your company and keep your eCommerce business running smoothly.
To be clear, these experts don’t replace your in-house employees but rather provide an outside perspective when needed. The best part is that Hubspot specialists are independent contractors, not full-time employees. So they’ll work with you until you’re satisfied and then move on to other projects or clients without any worries about being tied down by long contracts or commitments.
Agencies Can Help You With All Things Marketing
As we mentioned above, Hubspot-certified agencies have the expertise to help you with all aspects of digital marketing. For example, if you’re looking to increase your search engine rankings, they can help you with SEO.
They can do that if you want to increase the traffic and leads coming in from social media channels like Facebook and Instagram. After all, these two platforms are the top-paid channels with the highest ROI. And if your email marketing strategy needs a tune-up, they can also easily help.
According to a report, 75% of customers form an opinion about an eCommerce website based on the design alone. So if your eCommerce startup needs a website redesign or development (which most startups do), a Hubspot-certified agency has the tools and experience necessary to bring your site up to date and help you attract new customers.
Agencies Provide Best Practices for Your Digital Marketing Strategy
If you’re in the process of building your eCommerce business, it makes sense to hire a Hubspot Certified agency. An agency can help you with digital marketing, including strategy and execution.
A good agency will work with you to develop a comprehensive digital marketing plan that covers every aspect of your business – website development, email marketing, social media management, content creation, and SEO (search engine optimization).
Agencies also have access to the latest tools used by top brands, tools like HubSpot CRM or Salesforce, that can help them quickly scale their clients’ businesses by automating processes across channels.
Agencies Can Help You Save Money
If you’re a small or medium-sized eCommerce store or service provider, you know how important it is to keep costs down. Successful eCommerce companies have to do more with less than established brick-and-mortar stores do. That’s why hiring an agency can help your business save money in multiple ways:
- Agencies have access to tools and resources that many businesses don’t have (like HubSpot). By working with an agency, you’ll be able to take advantage of those tools without purchasing them yourself.
- An agency will optimize your website based on best practices and industry standards so that customers who visit will convert into sales more often than not. In addition, you’ll spend less money on advertising because leads are coming through the door instead of being chased through paid ads online or offline.
- An agency will optimize email marketing and social media campaigns for maximum results at minimal cost per click (or impression).
And that’s the reason why we believe that hiring an agency is so crucial for eCommerce startups. Your company’s success depends on implementing a well-thought-out strategy effectively. So it’s not just about using the tools available on Hubspot but also about knowing how best to use them so you can get the most out of them as quickly as possible.