Why eCommerce is Growing in India
- eCommerce

Why eCommerce is Growing in India

Propelled by recent technological advancements and the effects of globalization have evolved the human lifestyle to a great extent. With the advanced lifestyle and increasing complexities, the management of time has become a vital element in today’s life. Quick and Effective seems to be the goal to go in today’s fast life. Does anybody have the time to go shopping nowadays?

9 reasons for the increasing popularity of eCommerce sector in India

Well, obviously except for the most special causes when you actually want to go. The online shopping has become so vividly important that it has become one of the main reasons for economic growth.

Although conventional shopping in malls and roadside stalls is still preferable by many as it is a good way to spend quality time with friends and family along with shopping. But with a busy lifestyle and by including the environmental factors in hand, the new concept of eCommerce is also gaining popularity in the Indian market day by day. Be it fashion retails, consumer durable products or food items online marketing has taken shopping to another level with the benefits associated with them. Even the sweep from desktop to mobile users has increased by leaps and bounds. The big giants are now paying attention to increasing user experience via mobile. Everything is now and is going to be optimized for mobile.

In India, eCommerce has been on steady growth and may be expected to become the second-highest global contributor by 2034. And the reasons behind is pretty simple.

  • Best for those who want to avoid the crowd
  • 24X7 customer service
  • Varied option at your fingertip
  • Saves your time
  • Easy UI experience
  • Secure payment mode including cash on delivery
  • Delivery at doorstep
  • Easy exchange solution
  • Personalized intimation for out of stock product

Shopping at home

As mentioned earlier traditional shopping has its own charm but for people who want to avoid the heavy crowds and long queues, online marketing it the best option. The concept of “your store at your home” has not only made shopping easy but also fun. There are other parameters too like you can save on fuel, time and also the most important thing offers, discounts, memberships or subscriptions. Yes, offers that only can be availed from online stores. Now, who doesn’t like offers? We all do. The big businesses are making a huge amount of turnover by indulging their customers into these offers and membership tactics.

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24*7 customer support

With the aim to provide each customer special attention most of the eCommerce sites have introduced the 24*7 customer service system which again has taken the customer satisfaction to a different level. Now they are using AI and chatbot system for such services. Gone are the days when these were done manually by actual people! the reason is quite simple. With online exposure, it has been found that people have done shopping or have placed orders even at 3 am!. This quite makes sense because either they are free from their work at that time or they are doing shifts in their job. Either way, chatbots are literally at service 24×7.

A large variety of option with an easy reach

Now finding options will not be a problem with online shopping. Be it your favorite branded jeans or unique color jacket; you don’t need to travel to your local shopping malls. Your products will be at your fingertips always. Also, the recommendation game! Using Artificial Intelligence and Real-Time Analysis, predictions are a huge game right now. It’s like they are trying to read our minds, what we like, what we order, what we abandon. Everything & anything becomes their data or insights. These are very crucial. It has shown a direct link to the sales behavior of a customer. If they bought this then they are most likely to buy these.

Not only that with different options for similar product price comparison has also become easy for consumers. 

Easy payment and delivery

Another important reason for an online supermarket to gain popularity is their easy payment and delivery option. Be it e-wallet or cash on delivery convenient payment mode has made shopping experience delightful. This could also be the most important thing why people are more and more getting inclined towards online shopping. Products get delivered at your doorstep. No need to go out, no need to stand in a line, just get your products to send to you and wait for them to arrive. What Amazon has done is to introduce prime membership and you can get then shipping in one or two business days maximum.

Customer satisfaction

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Last but not the least; customer satisfaction has always been the prime importance when it comes to internet shopping. So next time if your favorite brand is out of stock. Worry not!! You can ask for customized intimation once the right product is in stock. Some mini gift cards or freebies are all included just to increase the customer experience. If we go deeper into this, the app itself talks to us. have you noticed those notifications that pop up in our screen in the notification panel. Those app notifications are the best way to engage with your new customers as well as the existing ones. They provide information about the sales and offers that will be going to happen before any season-ending or festive sales.

According to the recent International Monetary Fund and Central Statistic Office report, the steady growth of the Indian economy may lead to online supermarket sales to cross 120 billion US dollars by this year. Check the report here. The more and more inclusion of online grocery marketplaces, multi-city multi-vendor market places have actually contributed to this factor.

With this steady growth rate, food and grocery items are also included in major eCommerce sites nowadays. Looking 10 years back, people have not even thought of buying food items online. But now with evolving habits and perception, people are more prone to buy grocery items online. Easy availability of products and convenient order placement facilities has made the online grocery more familiar to the common mass. Moreover, products that are not available elsewhere can be found there. If you have a taste for exotic fruits and vegetables you can get them online. The same goes for the websites from where you can buy electronic appliances, gadgets beauty products, and whatnot. The online grocery stores like BigBasket, Nature’s basket they are even including food recipes, so informative as well as an eCommerce website.

There was a time when only a few names like BigBasket or Amazon grocery were mainly dominating the market of online grocery. But now with high consumer demand, many localized online stores have also emerged to make life easy. They are quite successful at it too. The local grocery stores may contain the products which are found only specific to that region and thus it becomes very simple to get these products online.

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eCommerce companies in India are increasing day by day. Now it has a figure of 19000+ companies. If we try to find the reason at the most generic level. It could be due to the rise of smartphones, initiatives like Go Digital which includes Digital Payments, Hyper-local logistics, Digital Advertisements. With that being in the growth curve, the employment opportunities are on the next verge to increase. Many new platforms are coming and will be added to this list. One such example is video shopping, like the influencers or the bloggers, are going to review one product and you can buy the product while watching the video. Products that have tons and tons of reviews from various websites or platforms are supposed to be more reliable and more worthy to buy.  We go for reviews first, don’t we?

Emphasis

Where can you get a better platform for meeting your consumers other than going online? According to a Wikipedia report 1,06, 086 websites are registered daily. That’s huge! Firstly these websites base their products on their niche. Niche websites, they become popular and get acquired by Big Gamers. As Myntra was acquired by Flipkart, recently Uber Eats was acquired by Zomato ( online food delivery apps). Amazon initially was only selling electronics goods and now it has clawed into the grocery sector, Kirana in Bengaluru, India. From what it has been observed that the companies start as a niche category but after that, they turn into a more generalized category selling everything literally from A to Zee.

To conclude with every system has its pros and corns. And e-commerce is not an exception to this. As a customer you are the best person to asses which websites are best suited as per your demands; be it fashion e-retails or online grocery store. With mind-boggling discounts offers and other lucrative schemes, internet marketing is expected to reach it high in years to come. We as consumers can only wait and see what comes next. Let’s see!


Arunava ChatterjeeI am Arunava Chatterjee, CEO, and Owner of a Software Company Shibani Web Solutions in India. I am a blogger, tech enthusiast love new
technologies.

My company website:
www.shibaniwebsolutions.com

Twitter: https://twitter.com/ShibaniWeb

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