Why Do Businesses Use Video As a Marketing Strategy

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As the Internet continues to evolve, you also need to take your marketing strategy a few notches up. One way to do that is by adding videos to your campaign, as it is one of the most engaging ways to grab the attention of potential customers. The statistics on the rise of video marketing shows more and more businesses use video in their marketing strategy.

Of course, you shouldn’t skimp out on the other digital marketing strategies such as social media, SEO, and emails. They each have strengths and weaknesses, which you can augment when combined with video content. Humans are visual, with 80% of people remembering what they’ve seen in a video.

This strategy involves filming, editing, and sharing engaging videos to attract the attention of your audience. Depending on the type of video, you can create a story, presentation, or product introduction to help your customers make an informed decision. Video content as an SEO strategy is one of the incredible tactics that will put you at the top of search engine results.

Your customers are more likely to stay on your website or click a PPC with a video. You can also incorporate it into your email marketing campaign or posting interesting videos on social media. There are so many ways you can utilize video content. With that means you have no shortlist of ways to entice your customers to your business.

One of the biggest reasons why you should incorporate videos in your strategy is you can “show, not tell” your audience about your offerings. Use it to talk directly to your customers, but not in a way that bores them. Through videos, you can guide your customers through the buying journey in a fun, exciting way.

If you are not convinced yet, check out the infographics below on why the future is video.

Why Do Businesses Use Video As a Marketing Strategy

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