Direct mail marketing is often seen as being old school and ineffective but according to this infographic from Colourfast it is still a very effective marketing technique. All we need to do is look at the ROI with returns as high as 1,300%. People still like mail and 70% find it more personal than the internet with up to 40% of people willing to give businesses a chance after receiving direct mail.
People also just seem to like receiving mail and no matter how big digital marketing gets, direct mail looks set to remain popular. Many see checking their mailbox as a ritual and it is the first thing they do in the morning. Marketers who get to the mailbox in clever and cost-effective ways have a great opportunity to connect with their customers.
Check out the full infographic now to learn how to create an effective direct mail marketing campaign. Hopefully, it will teach you a few things about creating a great campaign.
Customers are more likely to read your advertisements if you send them via direct mail as opposed to email. There is a lot of spam and clutter in people’s inboxes these days. A lot of people have subscribed to a number of email lists after downloading something or buying a product from a website. Many people do not read most of their emails anymore. They let their emails pile up, pushing off reading them due to lack of time or other reasons. At some point, they realize that their inbox is too large, so they just click on the Select All option to delete or Read All of their emails, except for a select few, all at one time. This is not to say that there is no point in email marketing. What we are saying is that email marketing is not necessarily the most effective option if you want to reach people.
Why Direct Mail Marketing is Far From Dead – Infographic