Most of your competitors are online.
So, what are you waiting for?
Digital marketing enhances your business in multiple ways, from precise audience targeting to increasing campaign ROI.
In this article, you will learn why online marketing is essential to business owners.
Boosting your Online Exposure
Whether they are looking for car repair services or natural beauty brands, customers rely on online searches. According to Adaptive Marketing, 97% of consumers use the internet to find a business.
An online presence is how easy it is for customers to find your brand online. It impacts your company’s success in multiple ways. It increases brand awareness, gives visibility to your products, and puts your brand in front of the right audiences.
In other words, if you are not online, you do not exist. That is why investing in digital marketing is essential. By combining SEO, paid advertising, social media marketing, and email marketing, you will build a strong, memorable brand.
Unlike traditional marketing methods, where measuring campaign results can be challenging, digital marketing is easy to track.
By investing in digital marketing analytics tools, you can monitor your marketing results in real-time.
Most importantly, you can measure every aspect of your digital marketing strategy, from social media marketing to website analytics.
You can measure your core website and blog performance metrics with Google Analytics and similar website analytics tools.
With email marketing tools, you assess the performance of your emails. For example, they tell you how many emails were successfully delivered, how many were opened, and how well they converted.
With cross-channel social media analytics tools, you can measure Facebook Page impressions, track Instagram follower growth, assess LinkedIn engagement, etc.
Each of these digital marketing tools is customizable. It adjusts to your company’s marketing objectives and KPIs. They help you collect invaluable data and use them to improve your marketing efforts. As a result, you will stop wasting your budget on inefficient marketing tactics and boost your ROI.
The traditional marketing strategies relied on the spray and pray method. However, when creating TV commercials or billboard ads, you cast your net wide. The goal is to increase the marketing campaign’s reach with the hope that it will resonate with customers.
On the other hand, digital marketing has evolved over the past few years. It allows you to create highly targeted and relevant marketing campaigns based on consumers’ data. Rather than attracting different audience groups, you focus on those interested in your brand and products.
For example, say you are a business offering ignition interlock device installation. Attracting audiences under the age of 21, non-drivers, or non-drinkers would not make sense. Instead, your campaigns should focus on active drivers who do not want to compromise their safety after having a drink or two.
One such example of social media advertising channels, for instance, Facebook Ad,s lets you define your audiences based on various criteria, including age, gender, geography, location, interests, etc. You can also use ads to connect with the consumers who have already engaged with your brand. Finally, based on your targeting criteria, you can reach new people whose interests are similar to those of your customers. Then, based on the goals you set, Facebook automatically shows your ad to the people who may be interested in your offers.
Enhanced Audience Segmentation
With the rise of sophisticated technologies, users’ expectations have changed. In the sea of similar brands, they seek ones that share their values. Most importantly, savvy customers expect companies to understand their needs and preferences. As a result, they are eager to spend more on personalized offers.
Unlike traditional marketing campaigns, digital marketing is highly targeted and personalized. That is where techniques, such as segmentation, step in. Segmentation is the process in which large audience groups are broken down into narrower segments.
Segmentation plays a fundamental role in eCommerce marketing. It helps eCommerce brands build stronger relationships with customers and increases the chances of sales.
For example, many brands use segmentation in email marketing. That way, they serve every customer with relevant content and offers. Most importantly, you can segment audiences based on various criteria, including their age, location, income, past purchases, content interests, hobbies, etc.
Over to You
Apart from being more affordable than traditional marketing, online marketing is also more flexible. With advanced data analytics systems and targeting features, you can create highly user-centric marketing campaigns. By delivering engaging content that resonates with your audiences, you will boost conversions and improve your marketing ROI.