There was a time when retailing was a one-handed job, just open a shop, fill up your stock, advertise your product & sell it. However, the scenario in the retail market has changed significantly, today customers just don’t want to buy from the stores or doing online shopping but they pay close attention to the QoS (Quality of service) because it matters to them.
How are they being treated? How is the environment and how easily accessible are the things they want to buy etc. these are some of the reasons why customer experience matters a lot today. In such practices, the Cloud Retail POS system can help retailers in building positive customer experience.
Significance of Customer Experience:
Reinforcing customer experience not only results in making the customers happy and satisfied, but it is also a way to additional revenues. The efforts and time invested in generating positive customer experience can help in the promotion of the brand. Some of the positive aspects of customer experiences are:
Improvement in Business Outlook:
Consider this scenario, you are a business owner, and you want the sales to be increased. What would be the first consideration that you would go for, the first thing near to most of the marketers is expensive and limited edition things to sell but if you weren’t able to earn good profits even after doing this then what should be the next thing?
Are you going for a change in the location? That will also not help you in the course. Moreover, it will be an extra expense for you to shift all your stock and the things you have at your end to some other place.
Why not try building good confidence amongst your buyers by providing them with better services that will create a good customer experience. According to research by Retail digital crossroads, 30% of the retailers in NYC have opted for making things accessible and easy for the customers, which ultimately adds to their profit.
Better customer experience can lead to better visibility. If you are well-heard and understood as a brand amongst your customers, they will surely recommend you to others. Increased customer engagements are a sign of healthy profits and immense growth, retail businesses of every genre use to take care of their customers.
Customers are the real wealth of any business, consider them as your biggest strength. Their recommendations and good reviews can bring more people to you.
Essential Use of Technology:
“To Earn and engage more, use more of the technical aspects of your business”, this digital age has paved the way for new inventions, results of such innovations are Cloud Retail POS,
How can a retail system be the reason for a better customer experience? The answers to such questions are the ease of accessibility, and customers will always prefer those brands that offer them the privilege of being the controller of everything.
If the customers have this kind of liberty, they will feel at ease in making their own choices about the things they want to buy, and this can also make them visit your business.
Positivity In the Reviews Section:
The reviews section on a website holds a significant position, especially when you are dealing with customers from all around the world. As a retail marketer, you should keep an eye on the review section as well because it holds the inside of your product’s performance.
It should be kept in mind that the customer reviews should be dealt with strictly and effectively, both positive and negative reviews can add massively for the betterment of your product. The positives written in the section reinforces the brand to work more actively.
If there are negatives, then it can provide a room for you to work harder to make the customers experience better in the prospect of performance and durability.
Usability in a retail business is very important, and you must make your business applications and processes easy-to-understand. This can help the customers in understanding the way you operate, and this makes it easy for them to come up with a positive approach.
Cloud retail POS applications are designed by keeping the use of visibility and usability, and it is up to the retailers to choose appropriate apps for their businesses. When designing websites for online selling, it should be kept in mind that it must not have any hidden options or non-directive plugins, that can lead to bad impressions and experiences.
For example, there is a section of T’s on your merchandise website, but it doesn’t have any product inside that palette where the “T-Shirts” are written so the customer will end up in a page showing an Error 404 warning.
This will end up harsh on a negative comment in the reviews section by the customer. These minor mistakes can lead to negative customer feedback and experience which should be prohibited.
Kamil Riaz Kara is a blogger and associated with digital marketing for the last six years. He frequently blogs on technology, business, and marketing. Presently associated with a digital marketing agency in Karachi named Digital Eggheads. You can connect him through LinkedIn.