Arguably, millennials are a little indifferent to privacy and data security breaches. Some state that the increasing use of connected devices causes them to be oblivious to accessing and using sensitive information. In contrast, others agree that privacy is the tradeoff for enjoying the numerous advantages of social media platforms and the personalization of services, among other comforts.
Millennials make these tradeoffs due to convenience, the need to be connected, and a breach of fatigue. Previous generations were somewhat different, as only a few technological advances threatened their privacy. Most social media platforms had not been developed, and communication was limited to a few channels. As such, there were fewer privacy threats then compared to today. The next discussion deliberates on a millennial’s perspective regarding privacy and data security.
Research Findings on the Importance of Privacy for Millennials
Contrary to the common belief, millennials are cautious about the kind of people they share information with. A survey conducted by Atomik Research and Intercede management firm found that millennials indeed care about data security and privacy. Initially, the researchers set out to survey respondents aged 16-35, believing that millennials were oblivious to privacy concerns. This opinion, however, changed after 80% of the 2,000 respondents stated that information regarding medical, financial, and personal data was critical and could only be accessed by authorized persons like government and financial institutions. However, the respondents were less concerned about how social media data, location data, and purchasing references were used.
The respondents were also less willing to provide data to enjoy a better retail experience and other benefits. According to the survey, only 40% of the respondents would offer location data to get targeted goods. Another 40% would be willing to share a summary of their shopping habits in exchange for free services. Usually, retailers use location data to track travel patterns and targeting for marketing solicitations. Additionally, such data is easily accessible to hackers, allowing malicious people to find out where the individual lives. Instead of providing location data to receive reminders from different apps, it is safer to give a street address. The respondents also stated that the institutions they trust most with information, including the government, and the least trusted are dating sites and social media platforms.
Why Millennials are Susceptible to Privacy Concerns
Growing Around Technological Devices
First, millennials are the generation that has grown around apps, smartphones, the internet, computers, and the specific risks associated with privacy posed by such technologies. As a result, they tend to have a lower expectation of the security of information. During the Atomik Research and Intercede management firm survey, 23% of the respondents expressed a level of helplessness over the situation. They believed that corporations would access private information, whether they provided it or not. The increasing use of online platforms makes information and accessible increasingly available by corporations.
Prioritizing Cloud Over In-house Security
Another factor that makes this generation susceptible to privacy concerns is prioritizing cloud security over in-house security. Instead of creating security checks on their work networks and personal gadgets, millennials prefer working with cloud vendors.
Increased Trust in External Security Organizations
Additionally, millennials trust external organizations when it comes to data security. It makes them take a rather laidback approach when a breach is announced as they believe the external vendors solve internal security concerns.
Privacy Applications Millennials Believe to be More Secure
Digital Chip Implants
Most millennials believe that the password policy does not offer adequate security for their data. As such, they are willing to consider other techniques that enhance the safety of their information. For example, the survey conducted by Atomik Research and Intercede management firm showed that 30% of the respondents would consider wearing digital chip implants as a means of secure identity management.
Use of VPN Providers
With more online platforms and retailers accessing sensitive information regarding the user’s location, mobile data usage, browsing history, and other features, millennials are looking for reliable VPN providers to help keep such personal data secure. Sites like VPNGeeks review VPNs, so you can use these to find the right one for you. The providers offer privacy solutions that help them browse the internet privately without letting mobile phone operators, government agencies, and internet service providers access their private lives.
Millennials are also advocating for biometrics authentication as it offers a more secure and convenient means of performing banking transactions, investing, and making purchases. They believe that the technique is more secure than passwords.
Millennials care about data privacy, just like previous generations. The practice of sharing lots of information on various platforms does not mean they are less concerned about privacy. They evaluate the information they can share more intently before posting it on Twitter, Facebook, Instagram, or other platforms.