- Website Development

Why a Website Should Communicate With Customer-Friendly Language

Communication is everything. We communicate with everyone in a form of language. A language is what connects us to other folks we interact with. When you are in a field of business, effective communication with customers is important. While you own your business in this digital era, you get the global exposure easily. But that comes with challenges. The first is that you need to convey your centralized product idea to your customers with ease.

And when you have a global customer base, language becomes critical. Back in the days, businesses had a limitation to work within their geographical limits. But today, the fact is that even people who can’t even speak or understand English, like to surf the web on daily basis. They also make frequent international purchases.

Some interesting statistics says that:

  • 76% of firms find it difficult to maintain content accuracy in other languages.
  • 73% users like to shop online with their native language.
  • 56% of consumers find it more important to read website content in their local language than the final Purchase.
  • 74% people prefer to make resale if the after-sale communication in their language

A survey by ‘Available data’ about the language use raises a question that how important it is to make your website translated in several languages:

  • Mandarin and Spanish are more popular languages than English in the world.
  • While 57% of websites are only English bases, 70% of the world doesn’t speak it yet.
  • Two-thirds of internet users are non-native English speakers.
  • Over half of all Google searches are made in other languages.
  • 90% of internet users in the EU always choose to visit a website in their own language if given choices.

If you have read the facts, you will get to know that these language problems may affect your eCommerce store performance. If you have an eCommerce store based on Magento, Magento language switcher may help you get rid of these native language problems.

When you earn through the Internet, you will get to know that business of all shapes and sizes have an opportunity to sell their products and services across the globe. In order to be in the competition, you have to think beyond communicating only in their native language.

The below reasons would make you believe that why you need to provide a website which can be translated to your user’s preferred language:

It Builds Trust:

Trust is a major factor between your website and users. And when you provide users a website in their native language, it will build a pull of trust to your end users. Even if it comes to you, which website would you trust to buy a product? The one with your language? Or the one in a second language? The answer would be the website with a native language. The reason behind this is a better understanding that you get when going through the stuff.

Increase your Customer Base:

Here the referral game works. When a user gets happy with the customer experience of your website, language friendliness, they are likely to come back. Even they would share the website link with their community circles. And if they are influencers, vloggers, this would be a jackpot. This way, your e-store will have increased customer base. This will directly result in a better, growing sales numbers.

Global Reach:

When you have an e-store on your hand, you already have a chance to reach the audience globally with search engines. But what if the users come and don’t get along? Probably because of the language problem. In such situations, if you own a Magento based store, you can integrate Magento translate extension with your Magento store. Integrating this to your e-store will help you communicate and deliver your product understanding to them in a better way. Users from Spain, French and such countries, will love this type of functionality.

Google Friendly Web Structure:

This comes with a lot of audiences, sales, and leads. Google constantly updates its algorithms to provide relevant results to users. And ‘Content is King’ method works here. If you provide that in the local language which is relevant to users, that would be a rainbow combination. The reason behind that is 90% of searches are conducted in the user’s native language. Even google provide the facility to search in your own language, then why you cannot?

Improved Sales Cycle:

When it comes to supporting multiple languages on your website, it is wise to leverage Magento Multi Language extension to your website. Whenever a user has a good user experience on the website, he is most likely to make a purchase. Imagine there is a number of users with the same scenario, and even 50% of them make a purchase, your sales cycle will directly get improved.

Be a Competitor:

It’s one of the most difficult yet a possible thing to do. When you compete with your industry leaders, you must vision your firm to achieve an even higher position. This becomes possible when you deliver your product ideas in a simple manner. You need to have all those functionalities in your website that your competitors have.

Render Great User Experience:

A website with a classy user experience is all you need to generate a great number of sales/leads. And a language translate facility contributes more to this area. When you cater your customers in a better way with their native language than your preferred language. Your customers will feel the connection and will be able to interact well with their native language.  This customer-centric approach helps you build a trustable brand in the market.

In a Nutshell

eCommerce vendors are adopting a multilingual website method to render better services to their customers. And there’s no rocket science behind it. You just need to implement the tool in your store. For example, a Magento 2 based store can integrate a Magento translate extension. At the same time, these tools are cost-effective. They provide a chance to convert your global users into customers. Along with that, you build a long-term relationship with existing customers. Which tool are you using to translate your website? You can let us know in the comment section below.


Maulik Shah is the Founder and CEO of AppJetty, a fast-growing software add-on store selling Magento extensions and plugins for various technologies, including  Magento Language Switcher. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.

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