A well-designed logo will strengthen your brand and make it look more appealing to your target audience. A stunning logo design increases brand recognition and appeals to potential customers. A logo is a graphic mark, emblem, or symbol used to promote public recognition and identification. So, you must pick up the right logotype to create a perfect logo design.
Types of Logos to Consider
Broadly, there are two types of logos that you can consider based on appearance and meaning. These two types of logos are descriptive and non-descriptive logos. A descriptive logo has a text or visual design element which indicates the type of the product or service offered by the company. For instance, Burger King has a company logo that shows the company name in a circular design that conveys a burger’s shape.
However, non-descriptive logos include design elements that do not tell about the product or service offered. McDonald’s is a great example of non-descriptive logos.
Research has revealed that it is easier for customers to visually process descriptive logos and understand what the company or business offers a product or service. In addition, descriptive logos positively affect brand equity for brands. So, if you are going to open a book store, you will benefit from creating custom logos using an online logo maker tool that incorporates the outline of a book.
Descriptive logos tend to.
- Make the brand look more approachable and authentic
- Impacts consumers’ evaluations of brands positively
- Raise sales
- Increase consumers’ willingness to buy from the company
In addition to this, it has been found that descriptive logos can harm brands that are associated with sad or unpleasant actions like funeral directors, bug repellents, etc.
If your brand is associated with a negative concept, you better pick a non-descriptive logotype. Also, this type is great for conglomerates that run a variety of businesses under their umbrella, such as The Walt Disney Company, Samsung, Google, etc.
You can create meaningfully and well-designed logos quite quickly with the help of a logo creator. Moreover, such platforms offer great graphic design tools to create amazing logo designs without wasting much energy and time.
7 Types of Logos and How to Use Them
Before you start designing your logo, you must know which type of logo will be the most effective for your company. So, here are seven types of logos and how you can use them.
1. Monogram Logos
Monogram logos or letter marks are the logos that consist of letters, commonly brand initials such as IBM, CNN, HM, BMW, HP, etc. Companies prefer using initials rather than lengthy names, which are quite hard to remember. However, brands with 2 or 3 lengthy words to remember have started using initials for brand identification purposes.
A letter mark is a typography-based logo that uses a few letters, usually a company’s initials. As the focus is on initials, you need to choose the perfect font type. The font you select must match what the company does. If you are starting new, add the company name below initials to make people familiar first.
A wordmark logotype is also a font-based logo that alone focuses on the brand name. For instance, Coca-Cola, Google, and Visa have wordmark logos. Such logos work better if the company has a unique name. For example, Google has a catchy and memorable name, and it uses strong typography to create strong brand recognition.
You must pick a font or create one to look unique, distinct, and better than your competition. You can create a font style that captures the essence of what your business does and is aesthetically pleasing.
A wordmark logo is a good choice if you are new in business and want to put your name there. Make sure the name is short enough to look pleasing in this logotype.
3. Pictorial Marks
A pictorial mark is an icon or a graphic design-based logo design. Pictorial marks are most famously used by Target, Apple, Twitter, etc. The logo is so distinct in these companies, and the brand is so established that the pictorial mark alone is instantly recognizable.
When choosing a pictorial mark, you need to be careful while picking the image. This will stick with your company for quite a long time.
Companies that are just starting and do not have strong brand recognition may not benefit from this logotype.
4. Abstract Logo Marks
An abstract logo mark is a specific type of pictorial logo design. It includes a recognizable and memorable image that represents the business. Famous examples of abstract logos are Adidas, Nike, Pepsi, Starburst, etc. These company logos are abstract marks that work well because they condense your brand into a single image.
Abstract logos give you a chance to create something unique to represent your brand rather than just picking a symbol. It is easier to convey what your company does with an abstract mark. You can use colors and graphic designs to add meaning and emotion to your brand.
Mascot logos are the ones that have an illustrated character. Mascot logos are often colorful, cartoonish, and fun to look at. These logo designs are used to create your very own brand spokesperson. It is simply an illustrated character that represents your company. The most famous mascots include KFC’s Colonel, Planter’s Mr. Peanut, etc.
Companies can create a wholesome atmosphere by appealing to families and children. For instance, mascots at sporting events create great dynamics by getting involved with the audience.
6. Combination Mark
A combination mark is a logo design that comprises a wordmark or a lettermark and a pictorial mark, abstract mark, or mascot. The picture and the text can be used simultaneously, stacked on one another, or integrated into an image. Some famous combination marks are Burger King, Doritos, Lacoste, etc.
A combination mark is a versatile choice as it involves both text and icons to reinforce your brand. People will begin to relate your name to your pictorial mark or mascot. You might be able to use a logo symbol only instead of both in the future.
Your logo will be used on loads of different platforms, so creating a responsive logo design is a must. You can use a logo creator and design size guide to create perfect designs on different platforms.
7. The Emblem
An emblem logo consists of a font inside a symbol, such as badges, crests, seals, etc. These logos give a traditional appearance and are often used by schools, organizations, or government agencies.
The auto industry also uses emblem logotypes quite often. Some companies go with classic style choices while others modernize the traditional emblem. For instance, Starbucks, Harley-Davidsons, etc., altered the traditional emblem style to fit the 21st-century world.
This logotype involves higher detail and the name and symbol of the company are rigidly entwined. So, this logotype is less versatile than other logotypes. So, it will not be easy to replicate across various branding platforms.
Choosing the right type of logo for your company can attract needed attention to your business. Also, it will impress your customers and connect with them better. Furthermore, your logo will be portrayed on various platforms like label design, brochure design, packaging design, business cards, etc. Thus, it must fit in all of them.
You can use tools like flyer maker, label maker, and logo creator to create these designs.
Author Bio: Jay Jangid has two years of experience in the news media industry with journalistic touch and knowledge of creating and recreating information into news and now serving ‘Top Ten Corner’ and ‘Netflix Trends‘ to serve people with the right and original content.
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