- eCommerce, Privacy

What Top Sites Are Doing with eCommerce Carts to Increase Sales

A website’s user interface is one of the most important for converting customers. The navigation, logo, and color contrast must look beautiful to gain user attention. At the same time, you cannot deny the importance of the website’s functionality and inner pages, such as a checkout or a sign-out page. Many customers leave products in carts if the checkout page is poorly designed. On the other hand, a designed checkout page can turn casual visitors into long-term clients. Eight popular eCommerce sites present customers with a perfectly designed checkout page.

Apple

What Top Sites Are Doing with eCommerce Carts to Increase Sales

Apple is a popular, well-known brand for all. Like the brand, the website is also exquisitely done, including a well-thought-out checkout page. It uses white spacing to emphasize all Call to Action (CTAs) buttons. However, several users want to check out without registering an account through a long checkout procedure. Apple has solved this problem with ease. A guest checkout method is available to all such passengers who want to quickly check out from the system without filling in any lengthy details. The only downside to this system is that such customers cannot avail of monthly newsletters for sales, discount offers, etc.

Amazon

Amazon is another brand that has made online shopping easy for all customers. It has a shopping cart on the web page’s header to remind customers about the number of products they have added to their cart. Transitioning to the actual checkout page is also quite simple. This technique can increase customers when applied correctly to any eCommerce site.

Asos

Some eCommerce sites, such as Asos, offer a “Save for Later” option to grab customers. Others modify it further to offer “Save for Later” or a “Wish List” to make online shopping as quick and easy as possible. Customers can use these buttons to add products to baskets and purchase only during the sale days. This button can also be used for returning an item. This option works great when looking to sell items through cross-platforms.

The button provides good functionality on mobile devices. People are always browsing eCommerce sites on mobiles to add products to their wish lists and buy from laptops. Asos perfectly uses this technique to offer all business owners a mobile-friendly, responsive, and beautiful eCommerce site.

Bellroy

Leaving a site due to a complex and lengthy online order form is a common problem for many eCommerce sites. Fortunately, there are hacks around it. For example, sites like Bellroy provide customers with a one-step checkout procedure to ensure a safe and smooth online shopping experience. Other research has also indicated a higher conversion rate for one-page eCommerce checkout pages compared to a two-page checkout process.

Important information, such as shipping and payment details, is shared on one-page checkouts. These pages are designed for customers who are in a rush and want to shop as quickly as possible. It also works for customers who are hesitant to share extra personal details online due to some bad online shopping experience.

eBags

 

eBags is a popular eCommerce shopping site where customers are presented with a neat and clean checkout. In addition to a clean checkout page, customers can avail of a live chat option to inquire online about all the queries and issues they get from order placement to buying online. It further facilitates customers through a loyalty program that gives points to customers on online purchases. These points can be redeemed in future transactions to save money.

Nixon

 

Both guest checkout and one-page checkout options work brilliantly with eCommerce giants. However, some eCommerce stores want to use a traditional multi-page checkout method. Nixon has a perfectly designed checkout page utilizing a conventional multi-page checkout procedure.

However, it has numbered all the online steps required for making an online purchase. In addition, there is a progress bar at the top of the page to share complete information about the steps remaining in the online shopping process. It also gives access to other important web pages such as returns policy, warranty, and privacy to make navigation around the site comfortable.

Dune London

 

The price and product details are among the most crucial areas of an eCommerce site. Dune London has emphasized both these small yet important areas. It displays a small area showcasing a product summary on a checkout page. This reminds users about the products added to the cart with the payment required at the checkout page. This also removes any chances for hidden costs. The Dune London Checkout page is clean and simple and can increase your sales if applied correctly.

Hike

 

Simply Hike offers different shipment options to provide convenience to all customers. The shipping plans are named “Standard,” “Express,” and “Next Working Day” to explain everything from payments to delivery at home in a crystal clear way. It also uses different online payment procedures, such as MasterCard, Visa, Paypal, etc., to facilitate all customers.

Crocs

 

Many eCommerce sites, such as Crocs, display relevant products below order receipts on a checkout page. It is smart since it compels customers to view more products before finalizing their shopping. As a result, crocs and other eCommerce sites that have used this strategy significantly boost their sales.

Conclusion

Above are some of the amazing eCommerce checkout sites that famous brands such as Amazon, Apple, Crocs, and Nixon use to increase sales. You can generate a good number of sales by implementing some, if not all, of the methods discussed above in your eCommerce store. If everything on your site is working properly but lacking sales, then it is time to make adjustments from the tips and techniques shared above. This will surely increase your sales and help you grow your business gradually into what you have dreamed of. If you have any other ideas, you can share them with us in the comments below.


Author Bio

Faiza Farooqi is an E-commerce Manager at Codup who accepts challenging strategies and puts amazing ideas on the table! She is an active community manager and also blogs at Codup Readers.

What Top Sites Are Doing with eCommerce Carts to Increase Sales

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