White hat SEO is a type of SEO considered by the book regarding search engine guidelines. Tactics in this sort of strategy may not bring in quick and short results but will prevent your website from being penalized for its SEO tactics by the likes of Google.
White Hat SEO involves the standard SEO strategy of Keyword Research, On Page SEO Optimization, Writing Great Content, and an Ethical Backlink Strategy. A White Hat SEO strategy does not entertain the tactics of a grey or black hack strategy, which can involve underhanded tactics, growth hacking techniques, and more. The benefit of such a strategy is sustainability, so, for example, a marketing company can’t take the risk of using many grey and black hat techniques with a client for fear of losing credibility if rankings drop due to a new algorithm or if the client’s website was given a manual penalty. As they say, slow and steady wins the race.
Why Are White Hat SEO Techniques Important?
White Hat SEO techniques are very important as they are the foundation of every SEO strategy. Implementing only best practices in your SEO strategy will ensure that your strategy will be sustainable and potentially be able to keep rankings through many Google Algorithm rollouts, which may affect other websites that implemented more grey and black hat techniques.
So what is Grey and Black Hat SEO, what are the benefits of using a strategy like those, and what can go wrong?
What is Grey Hat SEO: Grey Hat SEO is a strategy that mostly uses white hat techniques but may break the rules slightly. This can be using some AI content, buying backlinks, or any practice that is seen as bad practices by Google, which is used to increase the rankings of your website artificially. Grey Hat SEO experts only use these types of techniques in moderation and are very cautious when implementing some of these techniques. This strategy can be good for getting results quicker. Still, it can lead to drops in traffic when an algorithm updates if they weren’t careful but often or not, these techniques can work for longer periods as Googles Ai struggles to detect these types of actions.
What is Black Hat SEO: Black Hat SEO involves using growth hacks, exploitations, and tactics that can artificially inflate ranking positions. Techniques like this include manipulating website click-through rates with tools or software, building PBN’s websites to build website authority fast, using tools to drive fake relevant organic traffic, or buying backlinks in bulk. This strategy can bring in a lot of traffic in the short term, but the downside could be getting a manual penalty and losing your traffic and rankings. Black Hat SEO experts usually use these techniques or secondary tier 2 or 3 websites which they are willing to lose if necessary. They will use these websites to link to their money website to grow its rankings and eliminate the risk of losing results on the main website.
What is involved in a White Hat SEO Strategy?
Keyword research is brainstorming keywords for which you want to rank your page or post on your website. Then, using tools like Ubersuggest, Keyword Planner or Keywords Everywhere, etc., you can identify low-medium competition keywords that you have a good chance to rank high in the search engine that could drive relevant traffic to your website.
Writing Great SEO Optimized Content that visitors will love
On-page SEO is important in a White Hat SEO Strategy; this allows search engines to understand your website. You can optimize a page or post by including your keyword and related keywords in the content, the titles, image metadata, and in the SEO Title and Meta Description, etc.
While this is important, the expression content is king and is very valuable in SEO. Google and other search engines are pushing great content that answers the visitors’ search intent. So content that is in detail reads very well, covers a lot of frequently asked questions, and has images, graphs, and references from other sources will make that piece of content very useful to the user and help the content rank better.
Technical SEO is the process of fixing technical errors on your website that may be holding you back in terms of your website’s ranking abilities. For example, improving factors such as website speed, creating a robots.txt file to eliminate pages on your website that you don’t want to rank, making your website easier to crawl, and only including the best pages such as your products, service pages, and blog posts.
The conscious effort of building backlinks could be considered somewhat grey-hat, but even the best White Hat SEO experts will tell you backlinks are a huge part of the puzzle when getting a website to rank. Doing this ethically would be creating business directories for your website, creating a press release to send out to news websites with an engaging story about your business, or offering to guest post on other websites and creating great content that people would want to backlink as a source of good information.