What Is SEO And How Search Engines Work

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In all likelihood, SEO can be a key piece in your project, although not the only one. But before starting with the tricks and wanting to learn all the influential factors involved in the algorithms, it may be a good idea to understand what SEO is and how a search engine works. 

What Is SEO And How Search Engines Work

When you finish reading this post, you understand it is easier to concentrate on the basics, not the specifics.

SEO Definition (Search Engine Optimization):

SEO improves a website’s visibility in search engines like Google, Bing, and Yahoo.

The sites that occupy the top positions generate the most visits and traffic. Some studies show that the Top 3 take more than 50% of the existing traffic for a search. Imagine what this may mean for a company or a website.

SEO also has a high value of Branding because users associate the website’s position with a brand value. It is synonymous with relevance and authority in your market.

It takes into account two fundamental values. How search engines work and how users search. From this, it follows that it is essential in an SEO task to serve in the tray all the relevant information to the search engine, and on the other hand, it is crucial to find out how users interact with the search engine when they make the queries.

Who Is SEO For?

Although SEO by PR360.com is necessary for everyone, the truth is that it does not serve everyone in the same way. In other words, each company uses SEO with different strategies.

An institutional website, an e-commerce site, or a blog uses SEO differently since its objectives differ.

SEO by Conversion Based PR Agency has excellent advantages and utilities for almost every type of business; however, there are a couple of details that we must keep in mind:

  • There must be searches for a product or service if we want SEO to be useful; otherwise, SEO is useless if nobody searches for it.
  • It must be part of the usual marketing tasks. We should not use it as a single strategy.
  • There are no positioning guarantees since, regardless of our work, we depend entirely on the decisions and changes made in the search engines. It is estimated that Google changes its algorithm almost daily; therefore, we always depend on what they consider good or bad.
  • If we use common sense, let’s think that Google does not intend to annoy anyone. It intends to offer its clients (users) the best possible information, and based on this, they focus their efforts on improving their algorithms with experience.

This can also make us think that relying exclusively on SEO to get traffic can be a long-term problem; that is, we cannot put all the letters of our business solely and exclusively on SEO, which on the other hand, is very common.

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