What is Salesforce Commerce Cloud Integration and How is it Revolutionizing the Present-Day E-Commerce Landscape?
The increase in consumers’ dependency on the internet and the high adoption rate of IoT devices in the last couple of decades has led businesses to anchor their strategies towards online presence to stay relevant in the market. However, the competition has grown to such a level where merchandising products online does not ensure profitability. This is where Salesforce can play its part to help a business stay on top.
As per Statista, the total e-commerce sales worldwide in the year 2020 was accounted for $4.28 trillion and is expected to rise to $5.4 trillion in 2022. In the same year, e-retail sales represented 18% of all retail sales around the world. This figure is also expected to reach 21.8% by 2024. Therefore, it is worth bearing in mind that web-based business has become a crucial piece of the worldwide retail system. In addition, the retail scene has undergone a considerable change following the worldwide pandemic, forcing consumers to go online.
The e-commerce market has adopted two prominent platforms: marketplaces and online stores. Online stores showcase information about a service or product and are generally single-brand stores. Contrarily, the marketplace acts as an aggregator for suppliers who hold the inventory and want to invoice customers directly.
Salesforce Commerce Cloud
It will be a long discussion if I talk about what Salesforce is and how it has transformed the SaaS environment transcending across industries worldwide. For starters, below is a video link. As for now, we will stick to the e-commerce part.
Salesforce Commerce Cloud is a cloud-based SaaS commerce solution that ensures a business stays ahead with the emerging needs by eliminating obstacles that arise due to technical roadblocks. It keeps its user updated with the changing trend in the market by bestowing the power of scalability to its users. The company’s CRM solution remains the most profitable product and has led with a 20% share in the overall CRM market. With the acquisition of Demandware in 2016, Salesforce created an ecosystem where it can offer its user a complete digital commerce solution.
Users can now create an astute shopping experience for their clients by coordinating the entirety of their business channels: mobile users, web-based media platforms, online stores. With elements and tools in one spot, one can build brand devotion and associate trade with the entirety of the following ventures in the business:
- Client service
- Sales and Marketing
- Developing and nurturing a community
The principle behind this e-commerce solution is completely based on the omnichannel approach that integrates all the different channels to provide a seamless experience to its users and eliminates irregularities that arise due to the use of multiple devices.
One of the reasons for this sophisticated algorithm could be attributed to the remarketing tag, which allows the user to see advertisements from any device.
Advantages of Salesforce Cloud Integration for E-Commerce
With this e-commerce solution at their disposal, online store owners can integrate all the touchpoints in a single CRM, whether it is through a marketplace, an online store, or a social media platform, which can help them make customer communication as effective as possible without losing any valuable information. The owners can leverage the accumulated data and ensure a smooth experience for the customers every time they plan for a purchase.
Salesforce commerce cloud engineers and Salesforce certification holders can assist with utilizing the following advantages of the platform:
- SaaS model, because of which one can limit the number of office laborers on account of constant access to CRM.
- Capable data structure
- Easy to use UI
- Speedy dispatch of the new site
- Straightforward operation
- Automation capabilities, on account of which sales manager can keep track of the sales funnel.
A business can only prosper if it has correctly understood its clients and is willing to go the extra mile to ensure high-class service without compromising their personal data. Salesforce commerce cloud integration fulfills the same needs with its various out-of-the-box solutions for growing online business.
Neelabh Verma is an expert trainer at Intellipaat with 5 years of hands-on expertise in Salesforce customer relationship management. Neelabh has coached industry professionals in the fields of CRM, Data Analytics, and Business Intelligence. In addition, he is an avid reader and likes to stay up to date with the latest technologies.