PPC stands for pay-per-click advertising. So you need to pay some amount to Amazon for your product ranking. You will get charged against your bid whenever somebody clicks on the ad. Now, one of the most popular PPC channels is Amazon Pay-Per-Click Campaigns.
A major challenge that many Amazon sellers face is how to market their products effectively online.
So, if people don’t know what you are selling, how do you expect to make a sale?
What Is Amazon PPC And Why It Is Important For Your Business
How Does Amazon Paid Search Work?
It’s not as complicated as it seems. Amazon Marketplace receives millions of searches every month. These include short words to long sentences (or long tail keywords). These buyers are none other than those who want to buy products. Realize that potential buyers will not shop on Amazon. They are not there to discover ideas. Instead, they are all ready to buy. All they have to do is go to Amazon’s search box and type in the name of the product they want to buy. In turn, Amazon returns a list of products it believes will meet customer needs. From now on, the displayed product list calls the result “organic.”
Further reading: However, there are so-called “paid” search results. These are displayed at the top of the organic results, regardless of your search. Although placed above the organic results, they sometimes appear in the middle of the organic search results, on the right side, or below the organic search results.
Amazon PPC Ad Type
Sponsored Product Ads
Sponsored Product Ads allow a business to advertise its products depending on the keywords.
Here is an example of what it looks like:
Regarding click-through rates and sales conversions, sponsored products are still very effective. They are very useful because they combine with the organic results that make them available. Typically, they are found below the Amazon organic search results, somewhere on the product description page, or on the right side of the search results. They work best if you’ve done your homework and researched the topic. To set up a sponsored product ad, you must select a product, choose a topic, and allocate a budget. By doing this, Amazon will target your promotional ads to the right audience. Research shows that many businesses have used Amazon-sponsored product ads to get better sales than Google ads. In addition, they are three times cheaper than Google’s CPC.
Product Display Ads
Product Display Ads are another type of PPC ad shown on a product page – in a similar product section. These ads are designed to be self-selecting and linked to ASINs, allowing marketers to target trending segments.
Here is an example of what Amazon’s product display ad looks like:
Each ad type has its screen placement section and budget, which greatly influences conversion and click-through rates. For a display ad, Amazon allows sellers to match each offer with an expected audience.
As a seller, you can go to the product detail page, related categories, related interests, and supplemental listings. Whenever you choose an ad for your product, it is crucial to understand three things:
- Type of product
- Target audience
Headline Search Ads
A headline search ad is limited to particular product categories like sponsored ads. These are none other than those that appear at the top of search results with the brand logo. These are also called banner ads which aim to get shoppers to click on a group of products.
They are placed at the top to increase the chances of seeing a product. With lead ads, you can display multiple products simultaneously, customize your target destinations, and even your ad text.
This type of Amazon PPC ad offers the greatest variety of customization. You can choose between your brand pages, product pages, search results pages, or a custom URL. You can also choose the text and images to display in the ad.
Here is an example of what Headline Search Ads look like
You should match the objectives with the kind of ad you choose. For instance, sponsored ads should target shoppers with purchase intent, whereas headline ads serve better if you are trying to create good brand awareness. Finally, product display ads can serve both purposes.
Why Is Amazon PPC Important?
Every business owner understands the importance of effective marketing (Amazon PPC). Retailers use it to improve equity, generate leads, and increase revenue. However, you will compete with hundreds of other Amazon sellers for the same audience when it comes to selling on Amazon.
Therefore, communication is what separates the successful from the rest. To drive traffic to your listings and sell on Amazon, if you are not making sales on amazon, you need to use Amazon PPC to increase the visibility of your e-commerce business.