What employers want to see on a digital marketing resume

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What employers want to see on a digital marketing resume

Every business needs to market its products or services. That’s why the digital marketer role remains a highly sought-after profession. As a result, global spending on digital marketing and advertising is set to reach $786.2 billion by 2026. And the great thing is there are multiple ways to get a piece of this pie, from SEO strategy to social media marketing. 

But with much competition in the job market in this fast-changing industry, standing out to employers is a challenge. Creating a compelling resume can be the edge you need to break into digital marketing or land a top job in the industry.

An employer wants to know that you have the skills and experience to get results and that you understand their industry and will fit into their company culture. 

Whether you revamp an old resume or start from scratch with a resume builder, nailing your resume is crucial to catch an employer’s attention, so make sure you pay close attention to the tips in this guide.  

A strong digital marketing resume summary

Your resume summary is the first thing your potential employer will read about you. Therefore, this short two or three-line summary of your skills and experience must showcase your strongest qualifications. 

Concrete achievements are more impactful than vague notions. They are proof that you can get the results you claim. But of course, you can’t fiscality last metric into a few sentences. To create the perfect summary, we suggest you:

  • Introduce your profession and years of service
  • Select some highlights from your work experience or education
  • Back them up with concrete numbers or metrics where possible

Check out this example: 

Digital Marketing Specialist Example

Passionate and results-driven Digital Marketing Specialist with 5+ years executing digital advertising strategies. Ran ongoing Facebook and Google ad campaigns that generated $1000+ in monthly sales—implemented a content marketing strategy that increased return customers by 15%.  

Relevant education and training

Employers will likely look for at least a bachelor’s for a position in digital marketing. So make sure you highlight your education and qualifications on your resume. Some employers may even use academic qualifications to run searches online while recruiting, so keep your online profiles up-to-date. 

You should include your:

  • Qualifications – undergraduate degrees, master’s, master’s, and Ph.Ds.
  • Certifications and courses – in a quickly-changing industry, include any courses or certifications to highlight in-demand marketing skills. 

Wondering how you should format this on your resume? We suggest separating your education and certifications into separate sections for clarity. 

However, if you don’t have many to showcase, combine them in your education section. Always begin with your most recent qualifications at the top and work backward. 

We suggest the following format for each qualification or certification: 

  • Institution
  • Qualification
  • Date
  • Grade (optional) 

Take a look at this example:


Columbia University
MS in Marketing Science, 2016 – 2017

University of Pennsylvania
BA in Marketing, 2013 – 2016
Honors: magna cum laude (GPA 3.7)


Google Digital Garage
Fundamentals of digital marketing, May 2022

Hubspot Academy
Facebook Marketing and Ads Course, January 2019 

Your digital marketing skills

Depending on the role you are applying for, we recommend tailoring your resume with relevant skills. The digital marketing industry is vast, and the desired skills can vary greatly from post to post. 

Digital marketing is always changing, so updating your resume regularly to reflect the current demand is important.

You can identify the key skills you should target by looking at a job ad. Then, pick out the job-specific keywords and hard skills mentioned and include these in your resume to show employers you can perform the duties required in the role. 

Keywords to look out for will include specific:

  • Technologies
  • Techniques
  • Skills
  • Platforms
  • Job Duties
  • Education requirements

Digital marketing hard skills

  • SEO 
  • Keyword research (Ahrefs, Semrush)
  • Social media (Facebook, Instagram, LinkedIn, TikTok) 
  • Google Ads  
  • Pay Per Click (PPC) advertising
  • Social media strategy (Hootsuite, Buffer) 
  • LinkedIn marketing 
  • Content marketing 
  • Content creation 
  • Instagram for e-commerce
  • Video Production and editing (Adobe suite)
  • Copywriting 
  • Social selling 
  • Data analytics (Google Analytics, Mixpanel)
  • Email marketing (Mailchimp)
  • Design 
  • Brand positioning 
  • CRMs (HubSpot, Salesforce)

How should you add these to your resume? Include these skills under your past professional experience section. It’s always best to be specific. How can you demonstrate tangible results or impact you achieved using the skills? What was the time frame? How did the business benefit? 

Here’s an example that clearly shows the impact a candidate made with concrete examples and figures: 

2021 – 2022
Social media manager
Online fashion store

  • Designed and implemented a B2C social media strategy for the online store on Facebook and Instagram using a mix of organic content and paid to advertise 
  • Grew following from 4k to 30k followers in six months and increased sales by 20%
  • You may also choose to add a list of hard skills in its own easy-to-glance section, such as ‘Additional Skills.’ Check out how they do it in this digital marketing resume example:

Digital marketing soft skills

  • Adaptability 
  • Problem-solving 
  • Interpersonal skills 
  • Communication skills 
  • Willingness to learn 
  • Tenacity 
  • Collaboration 
  • Multi-tasking 
  • Time management 
  • Leadership 
  • Determination

We recommend you incorporate these into your professional experience section, where you can give examples of when and how you implemented them. Focus on the positive results you achieved in using your soft skills successfully.

Here’s an example:


Social media manager
Online fashion store

  • Utilized and developed problem-solving skills and adaptability by tracking data and results
  • Made weekly changes and strategy updates to improve performance, resulting in a 10% increase in engagement over two months

Your professional marketing experience

When highlighting your professional experience, it can be hard to pick out relevant and interesting accomplishments, but it’s worth giving it some thought. But, of course, you don’t want to bore employers with long rundowns of your day-to-day duties or generalize too much.

To showcase your experience effectively, we suggest you:

  • Use action verbs to start each bullet point
  • Use quantifiable figures to back up your achievements

Do so whenever you can bolster an achievement or a fact with a figure. If you don’t know what kind of data or figures you might include, consider the following examples:

  • Number of clients acquired 
  • Number of projects undertaken
  • Increase in social media followers 
  • Increases in sales, exposure, leads, revenue, growth 
  • Time frames 
  • Client retention numbers 
  • Website Traffic 
  • User Engagement 
  • Numbers of subscribers 
  • Response times 
  • Referrals 

Here are some action words you can use:

  • Coordinated 
  • Executed
  • Directed 
  • Achieved
  • Increased 
  • Boosted 
  • Headed 
  • Developed 
  • Enabled 
  • Attained 
  • Amplified 

Starting each bullet point of your professional experience section with action verbs will show employers what duties you performed, how you accomplished them, and what impact you made.

Whether you are looking for your next role with a large marketing agency or planning to be a digital marketing nomad, it’s time to write a resume worthy of your qualifications.

Author: Corissa Peterson

Corissa is a Career Advisor and Staff Writer at Resume Genius, where she loves equipping others with the tools they need to pursue their dreams. She graduated from the University of Colorado at Boulder with a degree in Philosophy and a Peace and Conflict Studies certificate.

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