Could your eCommerce business be more efficient with its content strategy? Running a business and managing the content of your website can be time-consuming. Therefore, your business must create content that captures your market.
Think about it logically: it takes 50 seconds to read 200–250 words. However, it takes only 1/10 of a second to process a visual scene.
Attracting your customers can be easily done by adding color and images to your content. It is a known fact that humans are attracted to visuals and color; therefore, using an infographic to display the information you want your customers to know will improve your current content eCommerce strategy.
Infographics Can Make Your Content More Understandable
There are many benefits of infographics. As an infographic breaks down information, consumers can consume the information more accessible. An infographic can be a powerful way to display relevant information to customers with easy-to-understand graphics.
Figures have shown images or graphics can generate 94% more views than plain text, and videos create an even bigger impact as a 48% increase in viewership can be expected when both videos and photos are used.
This strategy can also be used when creating blogs for your website. For example, when telling your customers the advantages of shopping with your business – show them instead! Pie charts and graphs make great additions to an infographic as the colors used will often entice the consumer to read more about your business or product.
Social Media and Infographic Statistics
With the eCommerce business growing rapidly with app development, what will make your business stand out from the rest? Unfortunately, blogging is not so popular; therefore, create a blog strategy that stands out from the rest before you start typing.
Using an infographic means that you can get the information you need from your customers in no time at all. Time is one of the most important aspects of content creation, and as the figures below point out, users are being bombarded every minute with:
- Email users sending 204,000,000 messages
- Blog writers post 1400 new blog posts
- Facebook users share 2,460,000 pieces of content
- Twitter users tweet 277,000 times
- Instagram users post 216,000 new photos
- Vine users share 8,333 videos
- Pinterest users pin 3,472 images
For your eCommerce business to concentrate on trying to compete with all of the above, it could lose concentration on other important factors, including customer service and feedback. Having some simple infographics designed for your business could save you both time and stress.
Increase Your Brand Awareness with Infographics
Your business will naturally gain brand awareness by engaging with your customers via your website and social media. Infographic Designer, Create an Infographic believe that:
“Infographics and charts are growing in popularity as they enable the summary of complex data into a compact and engaging design that holds the attention of your audience.”
If you invest in infographic design, make sure you add the relevant information from a logo, email, and website to social media tags. As you have spent the time researching important information that your customers may need, they may want to continue to your website to learn more about your business.
Statistics have shown that if you advertise your brand well via infographics, your traffic could increase at least 12%. This figure shows how easy it is to attract customers using high-quality images and content.
If you spend time and money on infographic design, remember it must be shared to reach your customers. The most successful way to share content like infographics is through – social media, email marketing, and blog posts. Make it fun and educational as visual content is more likely to go viral when shared and liked.