What Are the App Marketing Mistakes Startups Should Avoid?

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What Are the App Marketing Mistakes Startups Should Avoid?

The world is transforming into a hub of innovative technologies. The advent of mobile technologies has made mobile apps a vital marketing tool for businesses, regardless of size, and has allowed them to reach a broader audience.

In 2017, 18-24-year-olds spent 66% of their digital media time using smartphone apps. Also, Statista projects that mobile apps will reach $188.9 billion in revenue by 2022. Due to the raging success of mobile apps, the demand for mobile app development is ever-increasing.

Once the app idea is created, businesses should take a step further and consider app marketing strategies before app development. However, marketers often make fundamental mistakes when tackling mobile app marketing.

Adopting the right and best mobile app marketing strategies for startups is crucial to succeeding in this competitive industry. Still, at the same time, app marketing can be tricky, and marketing mistakes can cost you big time. Therefore, it is always advisable to select a professional app marketing company that can help you avoid the common app marketing mistakes, ensure user retention, and give you a leg up on your competition.

Why Does Your Startup Need an App?

People mistakenly believe that mobile apps are only worthwhile for big companies. But, in reality, every business (irrespective of industry or size) should consider developing a mobile app. A flawless app can drastically boost your startup business, no matter how small your business is.

Here are the top 4 reasons why developing a mobile app can be a lucrative investment for your startup.

  • Build a brand presence – Mobile apps are one of the most powerful marketing tools for businesses. A reliable mobile app increases your startup’s brand awareness, grows your audience, and helps bring in more sales, thus increasing ROI.
  • Engage with your potential customers – Having a mobile app allows you to reach your potential customers and interact with them in real-time. Effective customer engagement typically results in higher sales.
  • Maximize revenue – A well-built app can increase sales, build customer loyalty, strengthen brand presence, etc. In other words, a mobile app for your startup can maximize your ROI to a greater extent.
  • Stand out from the competition – Building a mobile app can set your startup apart from the crowd; you can always leverage this opportunity and stay ahead of your competitors.

Top 5 Mobile App Marketing Mistakes You Should Avoid at All Costs

Not Having a Powerful Mobile App Marketing Plan

Many businesses develop their app without the right app marketing plan. Not having a proper plan is one of the startups’ biggest mistakes. A well-researched and clear app marketing strategy is necessary for your startup app to succeed in this competitive market. Doing this will separate your app from the rest and help you determine your app’s Unique Selling Point (USP).

Not Optimizing Your App Store the Right Way

Most people discover apps from browsing the app store only; thus, your app store requires proper optimization in a way that will enable your potential audience to find your app easily. Unfortunately, most entrepreneurs neglect this app marketing strategy that affects their app’s ranking factor.

Understand your target audience profoundly and perform the robust App Store Optimization (ASO) to increase organic traffic for your app and drive the maximum number of downloads.

Not Giving Much Value to Your Mobile App Users

Every person who downloads an app has a purpose. If your app is not serving its essential purpose, nobody will want to download it. Therefore, your startup app should add some value to your customers by providing them with the desired services. So, keep your customers in mind and then strategize the app development and marketing strategy accordingly.

Not Creating a Microsite for Your Startup App

A microsite is a web page or group of web pages from your company’s site. Microsites are used to promote products/services. For example, creating a microsite to promote your app can help your overall marketing strategy and do wonders for your new business.

Including a short ad video, information about the app, app screenshots, and app store download links.

Failing to Leverage Social Media for Promotion

Many businesses use social media to connect with their target audience, but creating a separate foolproof Social Media Marketing (SMM) plan for your startup app is critical. A great social media marketing plan lets your potential users discover your app and give it a download. Then, you can use Facebook, Twitter, Instagram, and other platforms to spread the word about your app.

Key Takeaway – Hopefully, all of the outlined tips will help you avoid common startup app marketing mistakes and boost your startup business.

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What Are the App Marketing Mistakes Startups Should Avoid?