What are the Advantages of an A/B Tested Website?

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4 Clear Advantages of an A/B tested Website

A/B testing (also known as split testing or bucket testing) compares two variants of a web page or app upon each other to decide which one works better. AB testing is an attempt where two or more page variants are exposed to users at random, and analytical analysis is used to determine which modification performs better for a given conversion goal.

A/B testing is a powerful way to improve your growth rate when done right. It’s necessary when you A/B test you use your time, have data in place, and examine results over a 7 to 10-day stage for the best potential data gathering and conclusion to which website design version is genuine and which one pushes in more progress.

So what are the best ways this testing method can grow your progress flow? Here it is:


While doing the A/B experiment, you will have the capability to analyze the key metrics that give you an overall aspect of how your Website design is currently working versus how it may work with any new shaped and potential developed differences. By using tools like Google Analytics, you’ll typically have the head to access three various primary metrics to rank the overall performance of your Website design:


  1. Freakish page views: Ranked by the number of page-views completed by a particular guest during their session on the overall Website.
  2. Pageviews: Many times, a single page has been seen. This can be any page involving but not defined to product pages, blog posts, contact, forums, pages, etc.
  3. Users: Refers to a number of different visitors to the Website or a specific webpage.
  4. Mobile: Lists the number of mobile users hitting the Website through various mobile devices. This tells you to aim the design to your mobile readers more than desktop users.
  5. Medium/Source: This shows which channels have supported crawling guests to your Website or web pages.
  6. Location: Refers to where your visitors are arriving from so you can build extra targeted content or advertisements.


  1. Standard time on page: Tells how interesting the website design is by providing you a medium time a guest is staying on a webpage.
  2. Pages/Session: This shows you how many pages a particular user visits while on the Website.
  3. New (vs) returning: This shows how many fresh or repeating visitors you have, giving you a hint on whether your site is retaining enough to bring visitors back.
  4. Referral traffic: This shows the number of websites that link and give content on your Website.


A/B testing has a weird way of explaining which areas of your Website design may need correction to boost overall traffic. In pointing out these areas, you can develop the website layout while improving conversion rates.

  1. Images: Sadly, many designers don’t use high-quality pictures. This can surely affect sales and the overall status of the profession you’re promoting for.
  2. Contact details: Many designers lead to creating an ordinary and sometimes careless contact page. Instead, create a contact page that highlights links to social media, inquiry forms, and the firms’ phone numbers and addresses.
  3. Navigation: Website navigation can also be lacking depending on your design. A/B testing the navigation will see whether you can develop your visitor’s onsite activity. Website navigation should be easy to operate without worrying your guests, give minimum click-through pages, and be plainly labeled. Hence, visitants know what they’re clicking into to find what they’re scanning for.


A/B testing opens up plenty of chances to develop and investigate your website design fields to see what people want and don’t want.

  1. Visitor flow: How your visitors move spot B from spot A.
  2. Layout: The design of menus, button sizes, styles, etc.
  3. Text: Headlines, descriptions, and content itself.
  4. Visual Elements: Pictures, colors, videos, trademarks, etc.

In building a website that the readers like, you can improve the overall conversion rate. In addition, accelerating your website design changes through data examined from A/B testing can help to drive home a wider public edge.


A/B testing is an excellent way to set in and redefine your Website design into a dominant and more successful marketing tool. By accurately reviewing the data obtained from split testing, you can improve critical areas or portions of the design that can drive home the changes you’re looking to make. The genuine way to gain conversions is to lift all you can from split testing, and here are some ways you can accomplish this:

  1. Target metrics: Before A/B testing, it’s the best idea to plan the target metrics you wish to do when you split the test to decide the gain of the test.
  2. Feedback: Try and ask your guests for feedback through polls and other forms. This will help you pick on critical areas of your Website design that you want to address.
  3. Choose high traffic pages: Before testing blind pages, create a powerful marketing tool out of your Website design you want to operate on the large traffic pages first. Numerous people view high-traffic pages and manage to bring in more guests. Usually, landing pages are vital pages that should be A/B tested for solid data gathering and analysis. Split testing landing pages enable you to: transform more trades and profits; lower your bounce rate; expose any meshes that your landing page has; increase the growth rate; reduce guesswork and opinions; gain better support over your opponent.

Author Bio:

Divya Shree is a UI developer and trainer working for Zuan Education, offering web design training for graduates and working professionals to boost their knowledge and upskill their careers.

You may browse through their Website at www.zuaneducation.com

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