Essential Factors That Make Website Design Worthy for Your eCommerce Business
Many factors can make or break your website’s design. Website design adds a visual appeal to a website that can attract more visitors. And it is one of the reasons why website designing is an important part of your business.
Ecommerce business owners wish for simpler and more efficient website designs that can produce the best result. It also helps create brand value and improve revenue, which is the ultimate goal for any business.
And to achieve those goals, you may have to find an excellent eCommerce website design service provider. For any business, website design plays a crucial role. Therefore, you may have to check certain aspects of your website when you find a website designer. The following points make sure that your website design is on par with standards that provide excellent usability.
- Implement Simple Navigation
Website design does not mean having an attractive and unique interface that catches the eye. But an excellent website design should offer exceptional navigation capabilities. Good navigation on your website should get the information in three or fewer clicks. The attention span of users is concise. And they will go away to your competitors if they can find the information more easily by navigating less.
If you want to keep users on your site, you have to design your website with more care and perfection. And this responsibility falls on the shoulders of the website designer. They have to design a website that strengthens the navigation capabilities of your eCommerce store.
- Make Your Website Visually Appealing
Your eCommerce website’s design is worthy when it meets the eyes of your customers visually. The visual hierarchy of your website should naturally appeal to your users. And it should work in a way that they gravitate towards the essential elements of your website first. To visually appeal to any user, your designer should use different sized elements and colors and place them on important pages.
Suppose you have a physical store to sell the products. The first requirement of your store is to appeal to your customers visually. If your store looks messy, then you would experience fewer buyers. The same applies to eCommerce stores. It should look more visually appealing to bring in new potential buyers.
- Design Website that is Accessible to All Devices
We are living in a digital world. We have seen the growth of eCommerce, and now mCommerce is becoming new-age technology. mCommerce means eCommerce on mobile devices.
As per Statista, in the year 2019, mobile was responsible for 52.6% of the global website traffic. And since 2017, it has been over 50%. It means that more than half of the world is accessing websites with just their small handy devices. So, your eCommerce development service provider should consider these facts when designing your website. They should make sure that your website is as optimized for mobile devices as it is for desktops. Because in this digital age, a mobile-friendly website is a must.
- Design Website with Optimized Loading Speed
Visually attractive websites with slow speed can cost you to lose more customers than a non-attractive and fast website. The search engine giant Google recommends <3 sec loading speed for mobile and desktop both. If it takes more than that, then you would lose valuable customers. As per one study, 1 second of delay can cost you 11% fewer page views, a 16% decrease in customer satisfaction, and affect conversion rate by 7%.
The following are a few tactics you can apply to improve the load speed of your eCommerce site.
- Optimize high-resolution images and media files.
- Implement a caching system.
- Improve server response time if possible. Otherwise, change the server from shared hosting to dedicated hosting.
- Design Website for High UX
The visitors will love your website when it is highly interactive and rich in UX. When designing your website, you should think like a user. What elements would they think of first when landing on your website? Your website design should cater to the needs of your users and provide them with an effective user experience because a perfectly designed website does not mean anything if it fails in terms of providing user experience.
Taking the opinions of third-party people or having an eCommerce website designer will help you ensure your UX is optimum. Check your website regularly to make sure that all aspects of the website are working fine.
- Make it Easy and Simple.
Don’t go out of the way to impress your visitors. Most of the people used to the general website layout. Reinventing the wheel or being unique is good, but don’t let it come in the way of the comfort of your users. Because sometimes, being extraordinary is not necessary when being simple is enough.
Simple website design includes navigation menus at the top, contact info at the bottom, a logo at the top that redirects to the home page, and a search bar at the top right corner. Most people look for “check out,” “Add to Cart,” or “Submit” buttons highlighted with a different color scheme than the overall theme. If you go out of the way and change this wording system to entice visitors is a good thing. But it may deter some customers from converting because they are used to with simple system. So, we advise you to stick to these conventions.
The design of an eCommerce website is the essential thing when it comes to convert your visitors and boost sales. We already discussed essential factors that make website design worthy for your eCommerce business. If you need any additional help with website design, then you can consult an eCommerce expert.
Darshit Parmar is a passionate Marketer, Analyst, Blogger, and Magento eCommerce Expert at Mconnect Media. His extensive 10+ years of experience & technical skills are as strong as his entrepreneurial skills, which helped many eCommerce businesses grow thoroughly. If you are one of the eCommerce store owners and want to grow your business, reach him at any time at [email protected].