Are you worried about Landing Page Conversions? Implement These 5 Best Web Design Principles to See the Magic
Your website’s usability, design, and content affect how prospective customers view your brand.
The importance of an attractive and sensible page gets to the head of your landing pages.
Your whole website might be suitable in various places for your different users. But the landing pages are personalized for action.
As a result, the conversion performance is quite important.
The actual power of landing pages comes from their capability to:
- Generate leads – landing pages were designed to achieve this, and their performance fuels your entire business
- Discover Demographic Data – information collected regarding a lead from a landing page is important for realizing the customer
- Guide users to decide – when performed well, information and action are presented for users to ensure that making a choice is easy
Landing pages become important for your lead-generation campaigns when they work well.
That’s why web designers focus on developing a powerful landing page that includes more than just designing something that “looks great.” It also involves providing customers with what they want.
Web Design for Landing Page Conversions
Please look at the steps to make landing pages that suit your needs.
How to Build Effective Landing Pages that Improve Conversion with Web Design Principles
What can you expect from your website?
It allows you to teach and influence your prospective customers across several pages.
On the other side, landing pages provide you with a single shot.
Below are the five valuable web design principles for developing landing pages that help you improve your conversion rate.
So, what’s a landing page?
Simply put, it’s just one page on your website.
However, that doesn’t necessarily mean we would like to grab visitors there.
While this is optional to cover them with content, you can find an effective approach to direct searching minds throughout your website.
Research about landing pages discovered that the standard amount of navigation elements is 4.
What would happen if you minimized yourself to only a few navigation options?
First, it leads you to choose properly what pages and information would greatly serve the sort of user to check out the page.
Second, users won’t get overwhelmed.
A few typical navigation items contain:
- Pages for your services and products,
- Pricing, and
- Who it is made for.
One best navigation practices for landing pages is “sticky navigation.” A recent case study shows that 63% of landing pages use such navigation.
Attention-Grabbing Offer Above the Fold
Undoubtedly, your landing page’s copy and content can make a difference.
On the flip side, their placement and design also have an effect.
Your landing page copy design should have two things.
It needs to have a clean appearance and be easy to read.
Also, your great offer needs to go above the fold.
Because it sets a user’s focus on what you have to point out.
Lastly, the placement at the soft top represents the first element they’ll notice.
The element you want to put above the fold doesn’t have to be an actual image. It could be animation or a video to describe your importance better that showcases how their service or product works.
Accurate Space Around Content
Like human beings, contents also need to breathe.
That means “white space.”
But parts of the landing page should be spaced out as much as necessary.
This is to ensure it is simple to read and not frustratingly cramped.
The truth is long and short examples of good landing pages are available.
“Have you noticed Mailchimp’s white space? It has plenty of it around items with a lengthy page. This is to ensure that every section has attention only on it. Although the lengthy page provides a practical and lovely user experience,”.
Visual Social Proof for Higher Authority
Having social proof as case studies, testimonials, famous brands who use your service or product, number of customers, or even press mentions could be effective.
Could you make sure to present them properly?
Including visuals is the best way to make social proof work for the landing page.
The benefits? It will enhance the testimonials.
Bold and Clear Call-to-Action
There’s no escaping the CTA’s value, specifically on a landing page.
The main goal of a landing page is to encourage action and grow lead volume.
You should spend your time testing and improving it.
Apart from your copy, appealing and bold buttons will drastically assist your landing page conversion goals.
Now, what do appealing and bold mean?
An ideal CTA button on your landing page should be in a color that intensely contrasts your page around it.
It should be sufficiently big not to be glossed over.
The CTA button shouldn’t be accompanied by many elements that hide its value.
CTA buttons need to have white space as well!
Try “the blur test” to ensure the CTA is bold enough to catch the user’s attention. It works great!
By using the web design principles we’ve discussed so far, you’ll start before the competition.
Yet, it’s vital to analyze your landing page elements and design to improve conversion rates.
By working on this, you’ll move in depth ahead of the pack, as 61% of businesses run seven or fewer tests monthly on their site.
Even landing pages or websites that have done well previously may quickly fall off on performance.
You can analyze layout, page length, white space, copy, the pages you navigate to, and even green and blue CTA buttons.
Build a structured A/B testing technique to ensure testing is optimized and insights are clear. Try this rather than trying different landing page elements randomly.
However, even the most precisely organized A/B tests may only explain part of the story.
Therefore, it’s vital to use heat maps together with A/B testing to have full knowledge of what your visitors react to on your website.”
Now it’s your turn to implement the web principles to your landing page.
Need help? Our creative website design company in Bangladesh is ready to help you out.
Let’s chat about your requirements. We are willing to take the strain off your shoulders.
Author Bio: Shuvrodip Ghosh is a highly passionate content creator and SEO Analyst currently working for SEO Audit Agency. He loves to create technology-related articles for enormous user engagement.