Nobody designs a website with the intention of not putting users first. But things change; trends fall out of fashion, browsing habits evolve, and customers raise their expectations. You can never consider your website’s user experience as perfect or your design as complete.
And now, Google weighs in on the topic of page experience, which could be bad news for businesses that haven’t revisited the topic for a while. Considering page speed and mobile-friendliness, among other factors, Google’s May 2021 page experience update could mean your site rankings will drop if your website doesn’t perform well in these areas.
But don’t worry, there’s still plenty of time to turn things around.
Below, Website Builder Expert has outlined some simple web design changes you can make to improve your site experience, along with the stats to back them up. Some of them are ‘quick wins,’ while some are more long-term projects – but all are achievable and have the potential to be impactful:
Source: Website Builder Expert
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