- Amazon, eCommerce

Ways to Sell (More) on Amazon

You feel like you’ve already tried all the tricks in the book when it comes to the Amazon marketplace. You’ve added HD photos of your products. You make sure that your pricing is right and aim to win the Buy Box. You’ve even hired an SEO specialist VA (virtual assistant) to write your product descriptions and promote your stuff on blogging and social platforms. But why do you get the inkling that something’s amiss?

Congratulations! It only this means that you’re a wise, passionate entrepreneur. Keeping a hunger to learn more and challenge what you already know means you’re on the right track. This is the kind of attitude entrepreneurs must possess if they want to thrive in a marketplace as competitive as Amazon.

Instead of placating yourself that you’ve already done what needs to be done, let your curiosity drive you to discover new selling techniques.

To inspire your creativity and retailing skills, have a look at these 3 ways to sell more on Amazon:

Amazon Selling Technique #1:

Take Advantage of Vendor-powered Coupons.

Putting yourself in the place of customers drives excellent customer service. Did you know that it can also drive in more sales?

People shop on Amazon because it’s known to be a hub for the best-priced deals. If you can offer them a price lower than expected, you’re sure to close the sale. Thanks to Amazon’s Vendor-powered coupons or VPC, this is possible.


VPCs enable Amazon sellers to offer discounted prices to their customers and promote their listing at the same time. Because coupons have a different sales rank, you can promote your product by marketing the coupon in addition to promoting the item itself. This way, you get double the exposure for your listing.

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Offering your products at a lower price than other sellers is also a sure way of trumping out the competition.

Amazon Selling Technique #2: 

Run Amazon Sponsored Ads

Amazon encourages competition among its sellers. When one vendor runs out of a fast-selling item, the virtual marketplace alerts other sellers of the same product or points the shopper to other listings.

However, making use of the Sponsored Product Ads by Amazon will tip the scales in your favor. It is a Pay-per-Click or PPC model that enables vendors to run ads for their products along Amazon’s search results.

Shoppers will see your listing immediately if it’s displayed above, below, or alongside search results.

Amazon Selling Technique # 3:

Take Time for Competitor Analysis

It’s not enough to keep your nose buried in your turf. To succeed in business, you must see what your rivals are up to.

Read customer feedback from other vendors’ pages. What can you do to make customers favor your listing instead of theirs? What complementary items do other sellers promote? Can you add similar items to bundle with your existing ones? For example, if you’re selling cameras, you can add accessories to increase your sales and offer better deals through bundles.


Learning these 3 ways to sell more on Amazon have added new marketing tricks up your sleeve. Can you think of other ways to promote your listing?

Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.


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Ways to Sell (More) on Amazon

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