Shopify is one of the world’s leading e-commerce platforms. Launched in 2004, there are currently over 500,000 active Shopify stores selling their products and services. You can also easily set up and launch your own Shopify store.
However, it is challenging to keep your online store perform better after setting it up through a Shopify development company. Managing the stocking inventory and driving traffic to your Shopify store is not a straightforward task. Therefore, it would be best if you had a basic strategic plan to grow your online store.
In this article, we will be discussing ways by which you can maximize revenue on your Shopify store. So keep on reading to master the skills and generate revenue.
Integrate Instagram
Instagram is one of the fastest-growing social apps with over 500 million daily active users. Using Instagram to promote your online store is a great way to increase revenue.
You can take compelling photos of your products or services, use hashtags, and post at the right times. This way, you will build a large following of people on Instagram who are interested in your products.
The key to building such a large following is engagement with your followers. For example, you can try arranging contests or show behind-the-scenes of the development of your products. This engages Instagram users interested in your product/service and will visit your Shopify store.
In addition to that, you can add your products to your stories and posts on Instagram, which will give your followers a direct link to your Shopify store, driving traffic and increasing revenue.
Start a Facebook Store
Apart from Instagram, Facebook is also another social media platform that you can leverage to promote your Shopify store. You can set up a Facebook business page and connect it with your Shopify store. In addition, you can regularly post quality content about your Shopify store and its products and services on your Facebook page.
Moreover, you can run ads on Facebook that look like regular posts but target a certain audience and reach more people. This makes it very easy for you to target the right audience, drive traffic to your Shopify store, and eventually maximize revenue.
Create a High-Converting Landing Page
A great and high-converting landing page for your Shopify store increases conversions and helps your business grow. What makes a landing page ‘High-Converting’ is the design of the page, the engaging headlines, visually appealing images, and social proof elements such as customer reviews and testimonials.
By combining these elements and using them in the right manner, you can make an attractive landing page that would appeal to the audience.
For example, you can design your Shopify store with aesthetic themes and provide a user-friendly interface that will make it easy for the visitors to navigate around the website and provide a pleasant experience. This will drive more traffic to your online store, increase sales, and in return, you have greater revenue.
Start a Content Marketing Program
A content marketing program is an excellent way to connect with your audience and customers. By blogging, for instance, you can rank better in search engines and regularly connect with your audience. Moreover, in these blog posts, you can actively feature your online store.
Besides blogging, there are other methods that you can try for your content marketing program. For example, you can start and record podcasts with popular personalities to build a stronger and bigger community while also bringing your online store to center stage.
Furthermore, you can create guides to aid your customers in using your products more effectively.
Optimize Your Website
Conversion Rate Optimization (CRO) is the process of optimizing your website or the landing pages to improve the chances of on-site conversions and increasing revenue. Applying CRO on your website helps you identify the weaknesses of your Shopify store.
Ask yourself: ‘Why are you losing sales? Which product is performing badly and why? What can you do to improve conversions?’
You can find the answers to the questions above through extensive research, insights, and analysis of the performance of your e-commerce store.
Thus, you can work on these weaknesses and optimize your website accordingly. This will increase your revenue per visitor, help with acquiring more customers, and grow your business.
Optimize Your Site for Mobile
Shopping on mobile devices is far more comfortable and easier. This means that more people are shopping through their mobile phones. Therefore, with help from Shopify App Development Services, you must ensure that your Shopify store has a responsive design optimized for mobile devices.
For example, make sure that your online store has a bigger “Add to Cart” button for user interfaces in mobile devices. This will save visitors from having to scroll all the way back up to the product, improving their experience at the store.
Furthermore, present your product images in the correct format for mobile devices, making them faster to load and easier to zoom.
Start Rewarding Your Loyal Customers
Rewarding customers create a strong bond between your brand and the customer. Such rewarding and loyalty programs are an incentive for returning customers to keep shopping from your online store. In addition, by forging a strong relationship with customers, you can boost your revenue and sales.
You can choose how frequently you want to reward customers and for what actions. For example, you might set up a point-based system.
For each purchase a customer makes, they get points that can be redeemed for discounts or free shipping. You can also consider rewarding customers for referrals to their family members or friends about your Shopify store. Through these referrals, you will get more customers, which will increase revenue.
Conclusion
These strategies effectively increase revenue for Shopify and help you take your business to new levels. Your first few sales on Shopify will probably be difficult to obtain, but once you take the vital first few steps towards upgrading your business, you will get the momentum to build on your success.
