How Voice Search Trends are Changing in 2019
There is plenty that one would need to consider when it comes to SEO, including why voice search trend is something to make sure that you are using on your site. More and more people are starting to ask their questions using this feature on their phones, which makes the keywords different. The most commonly used features are always changing, so you need to be aware of it and here are just a few of the ways it is changing this year alone.
How It is Changing
The first thing that you should consider when you are considering this for your site is some of the facts about this method, such as:
- 30% of all sessions of web browsing that doesn’t use a screen at all are estimated to increase by 2020
- 61% of these types of queries happen because of occupied hands or vision and only 30% do it since they can get the results faster
- Recognition software from Google is close to the accuracy of a human at 95%
- 51% of all customers are using this feature in order to research their desired products
If these facts don’t tell you that you need to start implementing this into your website, then you might want to think about it again. This is becoming something that customers are using more and more so you need to optimize your site for it.
How it is Changing
There are so many voice search trends since the technology is always changing and you need to be aware of how it is changing. Some of the main ways that the changes are occurring includes:
- Google tools –
Google has a tool called Hummingbird and it focuses on 3 factors: query context, user intent, and natural language. With the latest update from Google, it can accommodate questions that are longer, which would ensure that the relevant information is being given to the user.
- Difference in queries –
Also, you should make sure that you know that both typed and spoken queries function in different ways, which means you are going to get different results. A typed query would pull up the spoken results, but it won’t be the same way, which means you might be losing out on customers. This means that if you don’t use this method, then you are facing losing around half of all of your customers before 2020.
- Position Zero –
The most coveted position in the results is position zero and this where you are at the top of the page. Back in 2016, the majority of the queries were being done on smartphones and now 71% of the users are saying they would rather using spoken queries. This means that if you want to get to position zero and keep your customers, then you need to ensure that you are optimizing for this method.
You should always think about the voice search trends and what it would mean for your business, including how it can bring in and retain the current customer load. However, you should also make sure that you are aware of how to optimize for this type of query before you can get started.
How to Optimize
If you are considering optimizing the content that you currently have for the spoken queries then there is plenty that you should be looking at. Some of the tips that can help you to grow your business using this method include:
- Taking a conversational method and use of casual questions and phrases with a wider selection of keywords, including long-tail ones that can be easily fit into a question
- Use content that is question-based since it is helpful and it should address any questions the customer might have and need answers to, which can be in your content or simply on your page
- Speed of the site is also important and the assistants that are helping with the queries are extremely picky, so make sure they can load it fast
Ensure that you are thinking of these when it comes to optimizing your website using this method and that means updating your content. You would also want to consider changing up your keywords and making the titles that you are giving to your site more question like.
You should always make sure that you are aware of the latest methods and techniques that are being used in SEO. This means that the latest one you should be concentrating on is voice search trends and you should ensure that you are aware of how to optimize for this, including use questions as the titles and using long-tail keywords. You also need to be aware that not all queries are created equal, so make sure that you are considering that when you are optimizing the site and when you are starting to implement the methods that you think would work best.
With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – Best SEO Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.