How to Use Data to Write Amazing Online Content for your website?
Creating compelling and useful content is more than just art – it’s also an exact science. Why? Well, because this content is supposed to serve the purpose of bringing you one step closer to a specific goal. This is why its performance needs to be measurable. Once you become able to measure, gather, and analyze this data, it will be quite a simple task to use all this information in order to improve your standing in the digital world. Here are four tips that show you how you can use data to create amazing online content.
You need to pick the right topic
The choice of the topic is probably the determining factor when it comes to whether your audience clicks on the link that they encounter, to begin with. It’s also something that can boost your visibility, thus increasing a chance that your target audience will spontaneously discover you. With the use of data analysis, you can identify your target audience and figure out what it is that they want. Once this is out of the way, try to think about how this particular topic fits the rest of your content. You need to make it into a part of your content marketing strategy, not just into a successful standalone piece.
Insert a powerful call to action
One of the most critical objectives of any piece of content is to make people interact with it. However, in order to maximize the efficacy of this, you need to have the idea of what makes your audience interacts with content, to begin with. Other than this, you need to make it easier for them to understand what it is that you expect them to do. It is best achieved by adding a quick, concise, and powerful call to action (CTA). According to industry veterans behind experienced SEO professionals, you need to offer information, not quotes. By providing valid information to your audience, you’ll have your conversion rate skyrocket in no time.
Ensure the validity of information
More often than not, people will come to your website in order to learn something. Their use of keyword is often a part of their research, which means that they’re looking for information. Now, if your data is statistics-based, you need to make sure that it’s valid and up to date. For instance, information from five years ago is only valid if used as a point of comparison to today’s state of the market. If not, you need to find a more contemporary source of information. This is also why analyzing data on your own helps you get the edge. It also allows you to become a primary source, thus increasing the chance of generating backlinks. So, it shows the importance of keywords.
Appeal to the emotion
The last thing you need to keep in mind is the fact that you need to create content that people feel strongly about. Why? Well, first of all, this will increase the shareability of your posts, thus passively growing your reach. Second, it will increase the emotional response that you get from your audience, which directly impacts the conversion rate, as well as the talent retention rate. All in all, with the cunning use of data to figure out which pieces had the most success in achieving this, you can easily emulate their success.
At the end of the day, it all comes down to how adaptable you are, how excellent your analytical skills are, and how good you are at forming a general strategy. Being able to see the big picture will ensure a certain amount of continuity on your path to success, thus also ensuring that your online content is both effective and competitive. Because content is “the king.”
Mia Ackerson is a Melbourne-based writer. Loves writing about technology, digital marketing, and online businesses. She’s also interested in home decorations, reading books, watching movies, baking, and gardening. You can follow her on Twitter.