Content marketing has become increasingly important for promoting businesses in the modern digitized world. The Content Marketing Institute noted that more than 60% of B2B marketers and more than 80% of B2C marketers regularly use content marketing to promote their products and services.
It isn’t surprising to see that so many businesses use content marketing for promotion. A content marketing strategy can significantly enhance brand awareness and bring new customers to your business when done right. Content marketing can also increase revenue and guarantees business growth, brand loyalty, and conversions.
In this blog, we consider 6 effective content marketing strategies that can help uplift your business.
1. Have Clearly Defined Goals
If you have a clear idea of what you are trying to achieve, you will have better results with your content marketing strategy. Clear content marketing goals will allow your team to make the right decisions on time.
For example, suppose your goal is to get more traffic to your website and increase your email subscribers through product description writing. Your content will be tailored to getting your audience to subscribe. You can place CTAs in the content to this effect. As your email list grows, you can further improve relationships with your audience by offering them more personalized content that they are interested in.
2. Carry Our Persona Research
Persona research involves creating a potential buyer persona. These include the target audience that is likely to be interested in what you have to sell. The buyer persona is based on demographics such as age, gender, location, income level, past purchases, and preferences.
When you understand your potential buyer’s requirements better, you will create better content that appeals to them.
Buyer persona research can help new startups that don’t have a good idea about their customers’ wants. By getting more information about your target audience, you can produce more relevant and valuable content that they’ll want to read. It will generate interest in your audience and give you a better conversion rate.
3. Publish Interesting Content
Many business owners believe that content like blog posts are no longer relevant in the digital marketing age. That is not actually true.
Well written blogs and articles still draw in a lot of audience and visitors to your website. In particular, blogs are very effective for SEO optimization, as you can use relevant keywords to improve your organic ranking.
Suppose you can consistently put out visual and image based content, great for you. But don’t overlook the importance of content marketing in the bigger context of things. Make sure you add them to your strategic marketing plan. When used smartly, content marketing can really help you expand the audience for your website.
4. Promote Your Content Consistently
Producing great content isn’t enough to ensure that your marketing strategy works. It would be best if you also got people to read, comment on, and share the producing content.
The best place to start content distribution is to start with an email newsletter. Marketers need to start building email lists as soon as possible. Email newsletters are very cheap to send and cost only a fraction of what you would pay with paid ads or Social Media Marketing.
Another important tactic to remember is to make sure that people can find your content through organic searches. This involves keyword research and taking advantage of search engine optimization.
Lastly, it would be best if you weren’t shy about promoting your content through social media. Encourage your followers and social circle to spread the word about your comment. A one-liner at the end to remind readers about commenting and sharing your posts will go a long way in promoting your brand.
5. Use AIDA Approach for Content Production
AIDA stands for Attention, Interest, Desire, and Action. It is a marketing approach that has been successfully applied in digital content production.
The goal of AIDA is to get better marketing results for digital businesses. The process starts with your content title meant to grab readers’ attention from the first line. Your title should be attractive and intriguing, which makes people click on the link to read more.
Once you have grabbed your audience’s attention, your content must generate interest in what you have to say. The first few paragraphs of your content must be relevant to what your potential audience is looking for. A common approach is to explain some of the problems your target audience is facing and the best ways to solve these issues.
When you have generated enough interest in your target audience, the next step is to create a desire for your product and service. It would be best to show your readers what you offer to solve their problem and why they should buy from you. Desire is usually created in the bottom half of your content and shows your readers what makes you different and better than your competitors.
Your content should conclude by asking your readers to take action. You can post links to your products page or share your contact details at this point. The point here is to make it easier for your readers to take the desired action at this point.
6. Analyze Your Content Marketing Strategy
There is no hard rule for content marketing. Some types of content can work for one industry, but it doesn’t work for others. Sometimes you need to change the design or layout of your website or social media pages. You may also need to adjust your content’s tone to make it lighter and simpler or more formal based on the type of audience you are targeting.
The point here is always to be ready to analyze and adjust your content based on the results you are getting and what you want from your content marketing strategy. You can use several content analysis tools and methods such as A/B testing and KPI measurement.
By testing content over time, you will get a better idea of what works and what doesn’t. Adjust your content marketing effort accordingly to improve results.
Implementing advanced content marketing strategies requires time and resources. However, the returns far outweigh the costs.
The great thing about using content marketing strategies is that it allows you to improve and learn new things continuously. Content marketing is not rocket science, but it takes patience, creativity, and an analytical outlook to master.
We hope that as you go through the above points, you’ll find ways to find new solutions and tools that you can apply to refine your content marketing strategy to meet new goals over time.
Steven is a Sr. Editor at Content Development Pros – a leading inbound marketing company that offers comprehensive content solutions, including article writing, web copywriting, bio writing, blog, and guest blog writing services. The company enjoys a reputable status in the market with the trust of hundreds of clients from almost all industries.